apps localization practices and market feedback on … apps store . 13 ... local applications...

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Copyright © 2017 Samsung. All Rights Reserved.

Apps localization

practices and market

feedback on example of

Gear S2/S3 Kostiantyn Solonetskyi [email protected] Vitalii Vorobiov [email protected]

Samsung R&D Institute Ukraine

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Outline

1. Age of smart devices and services.

2. What is localization?

3. Samsung Gear S2/S3 smart features overview.

4. How to create good local solution on example of

smart watch.

5. ‘Ukrainian Life’ experience share.

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Age of smart devices and services

• Smart phones

• Tablets and phablets

• Watches and fits

• Home appliances

• IoT devices

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Customer motivation

To buy or not to buy?

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Huge culture difference

Americans, Europeans, Asians, Australians and Africans:

everybody has totally different way of life

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We are different

Smart device must provide exactly those services that

are needed for a specific user in a particular country

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What is localization?

Localization is:

• User interface in local language

• Access to local content and services

• Using of national symbolic

• Adjustment to regional traditions

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Gear S3 major smart features

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1. Make a call

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1. Make a call

2. Track health conditions

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1. Make a call


3. Get all notifications from

smart phone

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1. Make a call


3. Get all notifications from

smart phone

4. Applications from

Galaxy Apps store

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Samsung Gear S3

Great hardware Young ecosystem

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Smart features increase customer value

Make life more effective and comfortable by providing local

content and services for everyday needs just in smart watch.

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Major factors for good local solution

What is a good local solution?

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1. Popular local service for daily using

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Local taxi service example

1. Run

Application

2. Confirm

order

That’s all:

Taxi is on the way

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2. Who? How? When? In which way?

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3. National symbolic and attributes

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Watch face with national symbolic

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4. Optimization according to device restrictions

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4. Optimization according to device restrictions

5. Adjust application to market feedback

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Local solutions affect market share

• High rating and downloads rate

• Promotion by content provider

• Wow effect made by customers

• Critics and reviewers attention

• All-around noise

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Ukrainian market

Local applications development

to increase customer value and

encourage local sales on

Ukrainian market

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Samsung Gear S2 in Ukraine in 2015

• Unclear device purpose for daily using

• Limited capabilities – smart watch is a companion

• No localized applications for Ukrainians

• Very fresh local smart watch market

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Two major objectives

Create competitive strength by providing local services:

1. To increase customer value

2. To stimulate local developers and content providers

To hook customers on Samsung smart watch

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Ukrainian Life

25 applications cover all the main areas of customer life:

Watch faces, Finance, Transportation, Sports, Shopping etc.

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National style watch faces

Proud to be Ukrainian with stylized Gear S2 watch faces

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Currency exchange rate

just on your smart watch

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ATM map

Find ATM at your location

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Tickets application

Bus, railway and airline tickets in your Gear

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Taxi application

Call taxi just in several taps

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Discounts nearby

Always find the best sales

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Weather watch mix of amazing animations and marvelous backgrounds

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Promotion campaign

Local applications were used to promote device by:

• TV commercial

• Booklets in retail shops

• Banners in Galaxy Apps Store

• 3 waves with 6~8 application

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Local Tizen community growth

• Local developers contests

• Tizen workshops in Ukraine

• Lectures in top national universities

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Remarkable results of collaboration

• Samsung Gear devices lead Ukrainian market

• New user experience and value for customers

• Unique experience for development team

• Powerful instrument to promote product on local market

• New distribution channels for content providers

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Local community - competitive strength

Community is people:

• Developers

• Distributors

• Content providers

• Customers

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Fundamental changes around

Tizen OS should be #1 by:

• Functionality

• Performance

• Popularity

• Number devices

40 Thank You! Author : Kostiantyn Solonetskyi [email protected]

Speaker: Vitalii Vorobiov [email protected]

Samsung R&D Institute Ukraine

apps localization practices and market feedback on … apps store . 13 ... local applications...

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