adobe experience manager mobile · • e-commerce and b2c catalog apps • retail companion apps...

ADOBE EXPERIENCE MANAGER MOBILE for Retail

Retailers are under constant pressure to reduce costs, increase sales, and deliver exceptional

customer experiences.

Whether it’s keeping sales teams informed on new products, giving in-store sales associates instant

access to training materials, or providing customers with a deeper level of engagement that drives

revenue, join other leading brands who are using Adobe Experience Manager Mobile to create mobile

apps that solve challenges faced by retailers today.

Showcase products, drive e-commerce and enable employees with mobile apps.

Adobe Experience Manager Mobile for Retail 2

3Adobe Experience Manager - Mobile for Healthcare

TYPES OF APPS• E-commerce and B2C catalog apps

• Retail companion apps for store associates

• Training and enablement apps for employees

• Customer information capture apps for luxury and specialty stores

• In-store kiosk apps

• Event apps

• Brand engagement experiences

• And more…

RESULTS• Accelerate app time-to-market

• Decrease app production costs

• Increase revenue

• Increase time on sales floor

• Maximize existing content investments

• Reduce printing costs

• Improve updating of employee & sales materials

• Increase client engagement

• Increase sales rep productivity

• Deepen brand engagement

• Grow audience

• Modernize perception of brand

Create and manage an array of mobile apps that drive revenue, enhance consumer

loyalty and improve store operations.


Create apps that transform your business

Experience Manager Mobile can save millions of dollars on operating expenses and print costs.Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile.

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Home Screen

• Custom branded user experience with content organized in a way that makes

sense for your business.

• Associates can easily tap into any type of information they need, on the go.

• Custom UI and information architecture.

Product Displays

• Interactive In-store styling guides show product and guide staff through the process

of building product displays.

• App can be updated to reflect seasons and current promotions to ensure a

consistent look across all retail outlets.

Inventory Lookup

• Integrates with product information database and your inventory system.

• Associates can locate products quickly, see the key features and see what’s in stock.

• Search for products by SKU, product name, and more.

• Display results on a map with a list of quantities and stores close by.

Associate Alert

• In-app messaging gives updates with pop-ups and alerts. Need to remove an item

from the floor? Associates immediately know what has to get done.

• In-app messages feature product images, information and confirmation buttons.

• Sales managers can track responses and response time, then fill out form of

compliance to submit to the warehouse or headquarters.

Example App — Retail Associate Companion A branded mobile app that provides on-floor retail associates with sales training and tools to assist customers.

Adobe Experience Manager Mobile for Retail

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Example App — E-commerce Product Catalog A consumer-facing product catalog that offers a holistic shopping experience including compelling lifestyle content and e-commerce capabilities.

Home Screen

• Custom-branded content

with hero image and

dynamic promotions

• Customizable, on-screen

app navigation

Collection Screen

• Curated collections create

editorial aesthetic

• Product videos give tips and

shows application

• Allows customers to instantly

purchase, get peer feedback,

and share socially

• Integrates with

Product Information

Management and Content

Management Systems

Loyalty Rewards and

Custom Messaging

• Display custom content based

on consumer’s purchase

history using Adobe Target

• Offer pricing incentives

or bonuses to most loyal

customers

• Deliver tailored messaging

like custom offers, restock

updates, and sales alerts.

Shopping Cart

• Display product availability

and location

• Provide order updates

through integration with

Facebook Messenger

• Engage consumers with

opportunities to sign up for

marketing messages and

manage communications

with Adobe Campaign

Store Locator

• Dynamic map lets consumers

find locations by city or

zip code

Talk to your Adobe representative about finding the right solution partner to help you build a custom implementation like these examples using Experience Manager Mobile.



LEVERAGE CONTENT FOR MOBILEIncorporate new or reuse existing content from Experience Manager

(or any CMS) to deliver to a whole new mobile apps channel.

BUILD AND EXTEND APPSShorten time to market via powerful design tools, extend

functionality with Cordova device APIs and custom plug-ins.

MANAGE APPSEasily take control of all your apps, no matter when,

how, or where they were developed.

MEASURE & OPTIMIZEUse Adobe Marketing Cloud solutions to measure results, deliver

personalized experiences and drive engagement.

How Experience Manager Mobile Works

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LEVERAGE CONTENT FOR MOBILEIncorporate new or reuse existing content from Experience Manager (or any CMS) to deliver to a whole new mobile apps channel.

• Pull in content from any Digital Asset Management (DAM) or Content Management System (CMS), or easily create new engaging and interactive content

• Unlock content in Experience Manager for the mobile channel or use HTML, Adobe InDesign, PowerPoint, Drupal or WordPress

• Publish content across platforms

• Customize content presentation and organization within your app

• Leverage workflow APIs to integrate with any content system


Bring apps to market 50-70% faster with Experience Manager Mobile.Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile.


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BUILD AND EXTEND APPSShorten time to market via powerful design tools, extend functionality with Cordova device APIs and custom plug-ins.

• Build Apps for iOS, Android, Windows, and Web

• Create native apps without native development using an integrated app building tool

• Distribute apps externally via app marketplaces or internally via Mobile Device Management (MDM) systems

• Grant access to specific content and application screens based on user identity

• Integrate with enterprise authentication methods (LDAP, OAuth, SAML, SSO, MFA, Social Logins, etc.)

• Help users find content with in-app search

• Leverage platforms’ native social sharing capabilities

• Comply with WCAG 2.0 level AA accessibility standards

• Shorten time-to-market via powerful app design tools

• Create custom-branded app experiences using WYSIWYG tool

• Define application screen organization and navigational structure

• Extend the functionality of your apps using Cordova device APIs and custom plug-ins

• Integrate with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems for personalization and data capture

• Integrate with Product Information Management (PIM) and catalog databases for scalable product apps that provide up-to-the-minute pricing and rapid fulfillment


Dramatically increase revenue when you deliver apps built with Experience Manager Mobile.


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MANAGE APPSEasily take control of all your apps, no matter when, how, or where they were developed.

• Manage apps across the enterprise using a centralized dashboard

• Manage Experience Manager Mobile apps as well as existing native or hybrid apps

• Use over-the-air app updates to bypass app resubmission process


Reduce the lifetime cost of your app by 67% using Experience Manager Mobile.Source: IDC Survey, November 2015 confirms that 67% of the lifetime costs of an app are attributed to activities related to app management. This includes enhancements, content refreshes, updates to navigation and layout, and updates required for new mobile OS releases—all things that can quickly and easily be accomplished using Experience Manager Mobile.


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MEASURE & OPTIMIZEUse Adobe Marketing Cloud solutions to measure results, deliver personalized experiences and drive engagement.

• Eliminate the friction of locating and integrating third-party app services

• Drive engagement and targeting through messaging

• Send platform-level push notifications to segments of users

• Target in-app messages based on customizable criteria

• Personalize app experiences using Adobe Target integration

• Leverage the power of Adobe Analytics

• Track detailed user activity and gain insights

• Track and analyze effectiveness of mobile app marketing campaigns


Deliver targeted content and increase monthly active users by up to 20%.Source: Adobe ROI calculator validated by IDC, 2015


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Challenge The Under Armour sales force was using a printed catalog when making sales calls, placing orders and introducing new products. Producing the content was expensive and inefficient because it was out-of-date the minute it was printed, resulting in lost revenue, order errors and customer and rep dissatisfaction.

SolutionUnder Armour built a robust B2B digital catalog app that integrates with Experience Manager Assets and arms the sales team with access to over a hundred thousand SKUs that are constantly updated—and sends push notifications to alert the field about changes. The new app has enriched the sales experience and is saving Under Armour millions of dollars in missed orders and print costs.

Results

• Eliminated inefficiencies associated

with out-of-date print content

• Achieves $4M/year in avoided

missed orders

• Saves $1.1M/year in printing and

design expenses

Customer Story — Under Armour



Challenge REI had been distributing printed communications like visual merchandising guides and training materials to their over 140 retail stores which were slow to circulate, expensive to produce, and inefficient at delivering the most up-to-date information. REI needed to transition from printed materials to an engaging, interactive digital app experience to improve merchandising efficiencies in their stores.

SolutionREI used Adobe’s mobile app solution to create multiple apps that support visual merchandising and store setup to keep the look and feel of every store consistent. They are now able to deliver more than 20 Floor Set Guides to over 140 stores each year, engaging employees with interactive elements and up-to-date content at the touch of a finger.

Results

• Eliminated inefficiencies and

expense of sending printed

content to over 140 stores

• Reduced delivery time from

months to weeks

• Two-thirds of associates said the

apps allow them to spend more

time on the sales floor

Customer Story — REI

Results

• Additional sections of the app

can be launched in as little as

three weeks

• Consumers spend over five

minutes on the app per visit

• Additional touch point

promotes deeper and more

active engagementChallenge Barneys recognized the value of delivering an integrated experience across all digital channels in order to give customers access to their brand anytime, from anywhere. They specifically wanted to create a mobile app experience for their highly successful publication The Window which was already available in print and on the web, but knew the native app development would slow down their efforts dramatically.

SolutionBarneys used Adobe's mobile app solution to seamlessly translate The Window into a highly curated, beautifully designed app. Knowing that their most valuable customers are those who engage with their brand through multiple channels, Barneys was able to avoid a lengthy native app development process, quickly bring this new app to market and start building loyalty and inspiring more shopping.

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Customer Story — Barneys New York


142016 | Customer clues. Solve the mystery of your audience.

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Everything you need.

One capability provides all you need to quickly

build, manage, deliver, and optimize powerful

apps for business.

Perfect integration.

The tools you know and love work seamlessly

together in Adobe Creative Cloud, Adobe

Marketing Cloud, and Adobe Document Cloud.

Built for business.

An enterprise-grade CMS and integration

with Experience Manager Assets and Sites

lets you control all content and open a new

mobile channel.

adobe experience manager mobile · • e-commerce and b2c catalog apps • retail companion apps...

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