Apple

• Short history

• Fourth Quarter earnings 2009

• Future figures

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History• Founded in 1976

• Steve Jobs, Steve Wozniak and Ronald Wayne

• First PC: Apple I

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History• 5 Products

• Several variations

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4th quarter earnings 2009

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Revenue Profit EPS Gross margin

Analyst Estimates $ 9.2 billion / $ 1.42 35.0%Q4 2009 results $ 9.87 billion $ 1.67 billion $1.82 36.6%Q4 2008 results $ 7.9 billion $ 1.14 billion $1.26 34.7%

Figures Q4

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Healthy gross margin4 reasons:

1. More copies of Snow Leopard

2. Better product mix

3. Less spendings on iPod transition

4. Less costs of components

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Q307 Q407 Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q4090

1

2

3

4

5

6

7

8

Millions of units per fiscal quarter

iPhone sales

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Q400 Q401 Q402 Q403 Q404 Q405 Q406 Q407 Q408 Q4090

0.5

1

1.5

2

2.5

3

3.5

Millions of units per fiscal quarter

Mac sales

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Q402 Q403 Q404 Q405 Q406 Q407 Q408 Q4090

2

4

6

8

10

12

Millions of units per fiscal quarter

iPod sales

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The future Q 1 2010:

• Revenue: $ 11.3 billion – $ 11.6 billion

• Earnings/share: $ 1.70 – $ 1.80

• Main component: international market

• Selling iPhones in China

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Thank you for your attention