A Presentation On Apple Inc.

Vision & MissionVISION:

Apple identifies needs and use cases to

make decisions about function and technologies.

MISSION Statement:

“Apple is committed to bringing the best

personal computing experience to

students, educators, creative professionals and

consumers around the world through its

innovative hardware, software and Internet

offerings.”

History of Apple, Inc.1976O Apple Computer Company founded.

1983 -1984 O Enters Fortune 500.O John Sculley becomes president and CEO.O Apple airs “1984” during Super Bowl.

1985O Jobs forced out of company1993O Sculley forced out.

1997O Steve Jobs returns to Apple.

2007O Apple changes name to Apple, Inc.

LOGO HISTORY

Opportunities† Increase in worms and

viruses on PCs.

† Large population (Gen X&Y) which are extremely individualistic and name brand conscious.

† Downloadable music and MP3 players are highly marketable.

† Increase sales of computers online by 25 percent.

† Increase sales of laptops by 20 percent.

Threats† Companies not seeing

Apple as compatible with their software.

† Dell and HP are major competitors.

† Increasing competition with music downloads.

† Dell does not invent but provides computers at a more cost effective rate for customers.

† Strict product control and vertical diversification.

Strengths iTunes Music Store is a good

source of revenue, especially with the iPod and the availability on Windows platform.

Developing own software and hardware.

Apple’s niche audience provides the company with some insulation from the direct price competition.

Revamping desktop and notebook lines.

Web technology can be used to improve product awareness and sales.

Low debt—more maneuverable.

Good brand loyalty.

Weaknesses Weak relationship with

Intel and Microsoft.

Weak presence in business arena.

Dependency on new product launches.

Weak presence in markets other than education and publishing.

Slow turn around on high demand products.

Shall We thing Innovatively

Now itself …..!!!!!