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APPLE INC PRESENTATION

Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers

Apple Inc

Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit, a computer single handedly designed by Wozniak. The kits were hand-built by Wozniak and first shown to the public at the Homebrew Computer Club

APPLE’S FOUNDERS

Steve Jobs1955 - 2011

Steve Wozniak

Rona Gerald Wayne

Founded : April 1, 1976 

1977 1997 20061975

THE EVOLUTION OF A LOGO

Ron Wayne Rob Janoff Steve Jobs

Apple I - 1976

Apple II - 1978

FROM BEGINNING…

Mancintosh - 1984

Jobs’s resign - 1985

1976 - 1985

• In 1985, Jobs was relieved of his management duties.

• The introduction of the Macintosh portable in 1989, and the PowerBook in 1991 made Apple very successful.

• For a time, Apple was the market leader in personal computer technology

• After 1993 though, Apple began to slip, launching a long list of failing products, and losing market share to Microsoft

• In 1996, the company was on the verge of bankruptcy, and Jobs was brought back into the company.

First Rise and Fall of Apple

NEW BEGINNING FROM STEVE JOBS’S RETURN

1997: Apple joined Microsoft

to release new versions of

Microsoft Office for the

Macintosh

1998: Introduced iMac and

gained profit

2001: iPod  - icon of the Digital

Age

2003: iTunes desktop software

and iTunes Music Store were

introduced

iPod

2005–07: Transition to Intel

The MacBook Pro, Apple's first laptop with an Intel microprocessor, announced in January 2006.

Apple TV (1st generation)January 8, 2007Apple TV (2nd generation)September 1, 2010Apple TV (3rd generation)March 7, 2012Apple TV (3rd generation Rev A)January 28, 2013

iPhone

June 2007: iPhone – Invention

of the year

2008: App Store

iPad

Netbook killer

January 27, 2010

Tuesday 10 September 2013 November 2, 2012

iPad mini

iPhone 5s & 5c

Most Famous Ad Campaigns

• 1997: “Think Different” ad campaign was created

• 2002: “Apple Switch” ads• 2006: “Get a Mac” more famously known as

PC vs. Mac

Apple StoreApple Store onlineMac App StoreiOS App StoreiTunes StoreiBooksiCloud

Services list

Products competitors

PC IBM, Dell, Acer, HP, Lenovo , Sony.

iPod series Samsung , SanDisk , Creative, Microsoft Zune, Napster

Amazon.com, Napster

iPhone series Samsung, Google, Motorola , Nokia

iPad Amazon’s kindle, Dell, HP, Samsung , Nokia

Operating system

Microsoft windows, Android OS, Linux

Major Competitors

 Tablet Vendors, Shipments, and Market Share, Second Quarter 2013 

iPad

iPhone

iOS

Strengths Weaknesses Well recognized ,product

differentiation unique design, easy to use products

Strong brand image, Brand stability ,High brand loyalty

Robust financial performance

Focused R&D driving innovation

Patent infringement lawsuit may affect financial condition and operating results

-January 2010, Nokia filed law suit for patent infringement with US ITC

Product recalls, defects may harm reputation and as significant warranty and other expenses

- 2010, antennae problems in iPhone 4- replacements free of charge

SWOT ANALYSIS

Opportunities Threats Strong growth in smartphone and tablet

markets to boost Apple’s revenues

Robust outlook for mobile advertising market provides growth opportunity

Shipment of smartphones expected to be 850 million by the end of 2013

Mobile advertising market is forecast to reach approximately $25 billion by 2015

Increasing demand of online music and other like cloud based services.

Rising popularity of Google Android may affect its market share

- Steve Job’s was innovative and a visionary for Apple.  His death may affect further developments in Apple

Intense competition

SWOT ANALYSIS

Apple Inc Today

Apple Inc

•*408 retail stores in fourteen countries

•Revenue US$ 156.508 billion• •Operating income US$ 55.241 billion

•Net income US$ 41.733 billion

•Total assets US$ 176.064 billion

•Total equity US$ 118.210 billion

•Employees 80,000

Apple inc today is the most valued company with a brand value of $ 185 billion

Recent Acquisitions

On 20th December 2011, acquired Anobit for $390 million

August 1, 2011, Apple acquired C3 Technologies US$267

February 23, 2012, acquired Chomp for US$50 million