Presented by BishweswarNitinPritamRameshSuman

Evolution

1997

1993

1976

1977

1985

2001

2010

2011

2001

2003

Vision

“An Apple computer on every desk” – Steve Jobs

Mission

“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offering”

“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”

Apple Products

• iPhone• iPad• Mac• iPod• iTunes• Mac App Store• iCloud• Software Products• Displays & Peripheral Products

Net Sales($) by Operating Segment

Americas net sales Europe net sales Japan net sales Asia-Pacific net sales Retail net sales0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2012

2011

2010

Net Sales($) by Product

Mac iPod iTunes iPhone iPad Peripherals Software,0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

2012

2011

2010

Unit Sales by Product

Mac iPod iPhone iPad0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

2012

2011

2010

Apple Marketing

ProductProduct

Most admire brand in high technology product, remarkable & simplicity

Innovative marketing leading Continue expanding into new market State-of-the art products, which competitor

can’t match

PricePrice

Premium price electronics with high-end pricing strategy

Willing to pay higher price with new technology thing

Focus with high margin approach with ahead technology among rival

PlacePlace

Manage Apple online store as allow to do E-transaction possibility

Apple decorate with modern, chick, cool and HIP image

Have own Apple retail store with selective location focus in city & Urban area

PromotionPromotion

Clever advertising ad which is one factor which build Apple brand image

Communicate with target group in the different approach i.e. YouTube and Facebook community

Software & accessories provided with special offer for members

SWOT

S TRENGTHS W EAKNESSES

O PPORTUNITIES T HREATS

Increase in worms and viruses on PCs.

Large population who are extremely individualistic and brand conscious.

Weak ties with Microsoft products.

Downloadable music and MP3 players are highly marketable.

Increase sales of computers online by 25 percent.

Increase sales of laptops by 20 percent.

Perceived Quality and Image

Technology

High price Not so popular O Apple Certified Developer

Program License agreement for

company were too far restricted

Not compatible with other software.

Dell and HP are major competitors.

Dell does not invent but provides computers at cost effective rate.

Recession—price of Apple computers are higher.

Counterfeit/Substantial Products

Microsoft /Google introduced more user-friendly OS

Falling demand for personal media player market

Strong competitors in mobile market (Nokia, Samsung)

Negative

Internal factors

Externalfactors

Positive

The management team Innovation& design, R&D Good business partners

(Motorola, IBM, and Microsoft)

Supported application/ software between Apples’ product

Many support products from others i.e. JBL speaker for iPod

Distribution Well kept secret

Internal factors

Externalfactors

Positive Negative

PEST

Political Influence

• Government intervenes, limitation import and export requirements, tax laws, foreign exchange controls, labour laws

• Political uncertainties• 43% of the net sales from outside America.• Manufacturing and logistic support across the globe

Economic influence

• Uncertainty in the global economy• Impact of inflation, GDP, interest rates and levels of

disposable income• Crisis outside the US

Social Influences

• Fashion attributes

• Attracting Young generation

• Cultural aspects

Technological influences

• Technology changes• Products lifecycle is very short• R&D Spending Climbs $1 Billion To $3.4 Billion

Customer Analysis• Discovering Customer Needs• Targeting niche market• Connecting with Customers• Showing the Solution

Strategic Choice• Product Strategy : Product Differentiation• Platform Strategy: Platform development

THREAT OF NEW ENTRANTS

CONSUMERS BARGAINING

POWER

SUPPLIERSBARGAINING

POWER

SUBSTITUTE PRODUCTS

RIVALRY AMONGCOMPETITORS

• Economies of scale • Product differences• Brand identity• Capital requirement• Access to distribution• Proprietary learning curve

• Relative price performance• Switching costs• Buyer propensity to substitute

• Differentiation of Input• Presence of substitute• Impact on Quality• Switching Cost

• Target Market• Brand Identity• Number of players

• Product differences• Brand Identity• Price sensitivity• Switching costs

Low

Moderate

Low

LowModer

ate

APPLE HAVE CREATED A UNMATCHED BRAND OF ITSELFWay aHead…..

• Innovation being its strength Apple needs to keep coming up with innovative products to sustain and lead the industry.

• Few probable products planned for 2013 from Apple

• A big screen Apple TV• iRadio • a new version of the iPad mini • iPhone 5S• iOS 7

For video go to http://www.youtube.com/watch?v=T5LJ65rAmHI

Thank you

Q&A