Apple Inc.

Presented by: Course Facilitator:Seetal Dr. Azhar Ali Ayaz PirzadoBBA(Hons)-IV

University of Sindh Laar Campus, Badin 1

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Road Map

• History

• Company Profile

• Mission & Vision

• Market Share

• SWOT Analysis

• Conclusion

1974

The idea for Apple Computers was

BORNBy Steve Jobs & Steve Woziak

1976

First Computer was

SOLD3

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1984

The Macintosh was

INTRODUCED

1985

was dischargedSteve Jobs

1998 1999

Apple introduced all-in-one

the iMacAlso Apple unveiled

the iBook

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Innovations

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Best Global Brands 2013

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APPLE SOLD 40 MILLION iPhones LAST YEAR.

110,000 iPhones per days

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Apple Inc. Current Profile

Name Apple Incorporation

Former CEO Steve Job

New CEO Tim Cook

Revenue US$215.639 billion (2016)

Area served Worldwide

Headquarter California, United States.

Total number of employees 115,000 (as of July 2015)

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Apple’s Mission and Vision Statements

Mission "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings." 

Vision “We are committed in producing high quality products and providing high quality service thus setting high industry standards for other competitors.”

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$470.94 BnEnterprise Value Total GDP

$285 Bn

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From Where Apple is Making Money

iPod42%

iPhone23%

iPad10%

Apple TV<1%

Macintosh Computers

25%

Global Market Share

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Comparison

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Product line

Consumer Electronics:• iPhone smartphone• iPad tablet computer• Mac personal computer• iPod portable media player• Apple Watch smartwatchand• Apple TV digital media

player

Computer Software:• macOS • iOS operating systems• iTunes media player• Safari web browser• iLife• iWork

Online Services:• iTunes Store• iOS App Store• Mac App Store• Apple Music• iCloud

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Current Growing Products of Apple

iPads

iPhones

Mac book iTV

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Apple Inc. Competitors in Computers

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Apple Inc. Competitors in Smart Phones

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Apple Inc. Competitors in iPads

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SWOT Analysis

Strength:• Faithful customers• Apple is a leading innovator

in mobile device technology• Strong financial performance• Brand reputation

Weaknesses:• High price• Further Change in management

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SWOT Analysis—Cont’d

Opportunities:• High demand of iPad mini and

iPhone 6,7 and 7Plus• iTV launch• Growth of tablet and smartphone

markets• Strong growth of mobile

advertising market

Threats:• Rapid technological change• 2013 tax increases• Rising pay levels for Foxconn

workers• Strong dollar

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Conclusion

• For more than 35 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apple’s others name is innovation and apple know, How to Think Different.

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Stay Hungry, Stay Foolish.

Think Different

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References—Websites

• http://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1• http://www.statisticbrain.com/apple-computer-company-statistics/• http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-

Statements/Apple-Inc--Mission-Statement.htm• http://www.statisticbrain.com/apple-computer-company-statistics/• http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.html• http://www.marketwatch.com/investing/stock/aapl/financials• http://www.slideshare.net/marconivr/apple-history

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