App Store Optimization (Optimize for App Store Search Engines)

App SEO (ASO) has a few similarities with web SEO. Web has an on-page and off-page SEO &apps have on-metadata and off-metadata App Store Optimization. On-metadata ASO(App Store Optimization) has factors that are totally within our control and are often things dealing with our app store presence. Off-metadata ASO(App Store Optimization) includes factors that might not be in our control, but which we can still influence.

On-metadata ASO

1. App Title: Title is the most important metadata factor for ranking in ASO.

2. Description: 1 or 2 sentences describing the app and its use.

3. Keyword: Again very important ASO factor. We must always use relevant Keywords.

4. Icon: Consumers want apps which are beautiful, elegant, and simple to use. Icon is their first interaction with app, so ensure that it is conveying your brand and the usefulness of your app.

5. Screenshots: We must remember when creating screenshots that they should not be actual screenshots, instead they must be app promotional graphics.

Off-Metadata

1. Ratings: User install app based on rating. Our job as a marketer is to get a great overall rating.

2. Reviews: Review is as important as Ratings. We need to ensure that the reviews our users write about our app are positive. As the reviews will help increase our conversion rate from app page views to downloads.