app store optimization services at justforward.co - app marketing agency | aso | app promotion
TRANSCRIPT
App Downloads
ASO on-page: Conversions
Inbound traffic: paid ads, PR and etc.
App Rankings
ASO keywords: FREE organic traffic from
app store search
1
2 3
45
ASO on-page
ASO keywords
Total CPI
App Marketing Loop
App Store Optimization Services
justforward.co
App Downloads Sources
Organic Paid
• App Stores Search • Review Articles • Word of Mouth • etc.
• Facebook Ads • Twitter Ads • CPI networks • etc.
Usually FREE traffic, high Life Time Value and Retention
(Image Credit: Statista)
1.5 million apps in Google Play and 1.4 million apps in
Apple’s App Store
(Image Credit: Fiksu)
Cost Per Loyal User Index reached $3.09
(Image Credit: Fiksu)
Cost Per Install Index reached $1.53 for iOS, $1.74 for Android
What is ASO?
• App Store Optimization is the very first thing that has to be done as a part of app marketing activities.
• It is the cheapest and very effective way to drive organic app downloads.
• It consists of the two main parts: optimization on search in app stores (keywords); on-page optimization (all assets and copy on an app store landing page of an app).
justforward.co
FREE organic app downloads with the highest Life Time Value
!
justforward.co
According to a Forrester study, 63% of apps are discovered through App Store search
App Marketing Loop
As a final result total Cost Per Install decreases, no matter which traffic channel the app publisher employs. The entire
concept looks like a loop, where ASO adjusts the system and gives additional high-quality organic app installs, decreasing
CPI for the entire app marketing process.
Recent Results
7k downloads at zero $ on marketing via ASO
10 times more organic app downloads via ASO
ASO for Best New App of May 2015 in Russia
ASO for soft launch in Russia and Germany
“We had a great Content Marketing collaboration with Timur Taepov, founder of Justforward.co. At AppTweak, we love finding valuable ways to spread and communicate useful content. Timur’s contribution on our blog has been a huge
success and appreciated by our users, thanks!”
Laurie Galazzo - Content Strategist at AppTweak.com
Testimonials
When we launched Avtodrug, we clearly understood that we needed organic traffic and that it would not be enough to
simply publish an app in the App Stores. A very respected man in the mobile industry recommended Timur Taepov to us. Timur met the project deadline and gave us 70% growth in our daily organic traffic. Now we rank in top positions for a number of keywords that undoubtedly is a result of Timur's activities.
Co-founders of the mobile application Avtodrug (Best New App May’15 Russia)
We contribute to mobile app blogs on
ASO is Important for Everyone
from major players indie studios
to
• App icon • Visible app title part • Screenshots • Description • What’s new
Search optimization:• Keywords optimization in app title and keyword field
On-page optimization:
justforward.co
The Main Aspects of ASO
justforward.co
We cover major app stores
