unleash mobile growth with app store optimization - seo for the app store
TRANSCRIPT
Unlock Mobile Growth with ASO
Regina Grogan
downloadmoreapps.com
June 2015
The process of optimizing mobile apps to rank higher in an app store’s
search results.
What is ASO?
Prepared for analytix by Regina Grogan and Dan Held. 2015
ASO is an extremely cost effective way to get
more downloads.
63%apps found through
app store search
ROIhigher than paid installs
Prepared for analytix by Regina Grogan and Dan Held. 2015
Main
Secondarytitle
keywords
download velocitytotal # downloads
reviews
ratings
Prepared for analytix by Regina Grogan and Dan Held. 2015
Ranking Algorithm
Relevance
Difficulty
Traffic
Prepared for analytix by Regina Grogan and Dan Held. 2015
Keyword Analysis
Title
Keywords
Prepared for analytix by Regina Grogan and Dan Held. 2015
Keyword Analysis
255 Characters (iOS) 80 Characters (Android)
100 Characters (iOS) In description - 3x (Android)
1
2
Two Core Lessons
It’s not only about keywords.
It’s a process, maintain it.
Prepared for analytix by Regina Grogan and Dan Held. 2015
Prepared for analytix by Regina Grogan and Dan Held. 2015
Regina has been on the growth team for Radpad,
Lyft, and Underground Cellar (YCombinator). She also
runs downloadmoreapps, a mobile app review blog. She also does UI
research for mobile and has consulted on over 115 apps
Regina Grogan
Prepared for analytix by Regina Grogan and Dan Held. 2015