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Analytics Adrienne Schafer Director of Program Innovation, MyLifeLine.org Cancer Foundation

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Page 1: Analytics - t4gdenver.org€¦ · Overview - Google Analytics google.com e my I i I Google Analytics Find reports more Geo Behavior Technology Mobile Custom Visitors Flow Acquisition

AnalyticsAdrienne Schafer

Director of Program Innovation, MyLifeLine.org Cancer Foundation

Page 2: Analytics - t4gdenver.org€¦ · Overview - Google Analytics google.com e my I i I Google Analytics Find reports more Geo Behavior Technology Mobile Custom Visitors Flow Acquisition
Page 3: Analytics - t4gdenver.org€¦ · Overview - Google Analytics google.com e my I i I Google Analytics Find reports more Geo Behavior Technology Mobile Custom Visitors Flow Acquisition

1:00 :30 5:00

Time on Site

Be Aware of What You’re

Measuring

Page 4: Analytics - t4gdenver.org€¦ · Overview - Google Analytics google.com e my I i I Google Analytics Find reports more Geo Behavior Technology Mobile Custom Visitors Flow Acquisition

Make sure everyone

understands what

you’re measuring.

Page 5: Analytics - t4gdenver.org€¦ · Overview - Google Analytics google.com e my I i I Google Analytics Find reports more Geo Behavior Technology Mobile Custom Visitors Flow Acquisition
Page 6: Analytics - t4gdenver.org€¦ · Overview - Google Analytics google.com e my I i I Google Analytics Find reports more Geo Behavior Technology Mobile Custom Visitors Flow Acquisition

Set Goals

Page 7: Analytics - t4gdenver.org€¦ · Overview - Google Analytics google.com e my I i I Google Analytics Find reports more Geo Behavior Technology Mobile Custom Visitors Flow Acquisition

Sources

Page 8: Analytics - t4gdenver.org€¦ · Overview - Google Analytics google.com e my I i I Google Analytics Find reports more Geo Behavior Technology Mobile Custom Visitors Flow Acquisition

Set Alerts

Page 9: Analytics - t4gdenver.org€¦ · Overview - Google Analytics google.com e my I i I Google Analytics Find reports more Geo Behavior Technology Mobile Custom Visitors Flow Acquisition

Segment

Page 10: Analytics - t4gdenver.org€¦ · Overview - Google Analytics google.com e my I i I Google Analytics Find reports more Geo Behavior Technology Mobile Custom Visitors Flow Acquisition

Optimize

Content

Page 11: Analytics - t4gdenver.org€¦ · Overview - Google Analytics google.com e my I i I Google Analytics Find reports more Geo Behavior Technology Mobile Custom Visitors Flow Acquisition

Tips/Tricks

Page 12: Analytics - t4gdenver.org€¦ · Overview - Google Analytics google.com e my I i I Google Analytics Find reports more Geo Behavior Technology Mobile Custom Visitors Flow Acquisition

Be a Miner

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