i have google analytics why do i need webmaster tools

©2013 Beth Browning - Discover Your Customers. 1

I HAVE GOOGLE ANALYTICSWhy Do I Need Webmaster Tools

By: Beth Browning

Discover Your Customers

http://discover-your-customers.com/

©2013 Beth Browning - Discover Your Customers.

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What are Analytics Tools?

• Analytics tools provide the information you need to monitor the health of your site from a marketing perspective and provide insights to who your visitors are, what they are doing, and marketing campaign performance

• Information found in Analytics helps website owners analyze and optimize marketing campaigns, landing pages, and content


Analytics Information• Who’s coming to your site and where they are coming from

• How long are they staying and how many pages they are viewing

• What device they’re using and their technology platform

• How visitors are coming to your site: Direct, Organic, Referrals, Paid

• What content they’re viewing

• Advanced features like segmentation, conversion goals, social interaction, blog dashboards, and more

©2013 Beth Browning - Discover Your Customers.

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What are Webmaster Tools?

• Google and Bing each have a FREE Dashboard that provides website owners information about how the search engines “see” a website behind the scenes.

• The information found in Webmaster Tools help website owners troubleshoot issues that could affect SEO, Customer Experience, and the success of your online marketing efforts.


Webmaster Site Health Information • Messages or warnings about the health of your site

• Crawl Errors – this tells you if have pages on your site that can’t be crawled and which pages are the problem so you can fix them

• Crawl Stats – how many pages have been crawled on your site and when the search engines crawled them

• Fetch as Google or Bing is a neat little tool that allows you to submit a URL and see your site the way the search engines see it

• Index Status – the total number of URLs that have been added to the search engine index

• Malware – the webmaster tools will let you know if any malware has been detected on your site


Site Traffic Data

• Search Queries – the top keywords and pages for your site (by search type)

• Links to your site – how many links you have, who’s linking to you, and what pages they are linking to

• Internal Links – how are your pages linked to each other


Site Optimization Information• HTML Improvements – this alerts you to issues with the

code on your site that may be adversely affecting your SEO. It also helps you identify duplicate content issues with meta descriptions and page titles.

• Content Keywords - a list of the most significant keywords and variations Google found on your site. (note if you see words like “viagra” or “payday” it’s possible that your site has been hacked.)


Google WebMaster Tools Menu Options

Highlighted Options are included in the slideshow


HTML Improvements


Google Index


Content KeywordsFound under “Google Index”

• List of the most significant keywords and their variants

• The significance of each keyword reflects how often it’s found on your site’s pages

• Keywords and variants are listed in order of frequency and appearance

• If unexpected keywords such as “Viagra,” “Payday,” etc. it could be a sign that your site has been hacked


Crawl Errors

Crawl Errors

• The number of errors

• List of URLS (hyperlinked)

• Date Error Found

• Ability to mark it as “Fixed”


Submit XML Sitemap• Sitemaps help to make

sure that search engines can crawl all of the pages of your site.

• There are two types of Sitemaps

• HTML (for people & search engines)

• XML (for search engines)

• Submit your XML Sitemap to both Google and Bing through Webmaster tools.

• Gives the search engines a list of the pages you want them to know about, including how frequently the pages are updated.


Search Queries• Top Searches• Top Pages• Filters

• Date Range• Change Rate• Search Type (Default is Web)*

• Impressions = your site shown in search results• Average position = average top position for the query• Clicks = user selected the result• Click through rate = # of clicks/# of impressions

*Google Analytics defaults to All search types: Image, Mobile, Web, Video


Search Type Filter1.

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Links to Your Site• Total Links

• Who Links (and how many times they’ve linked to you)

• Most Linked Content (what pages are they linking to)

• How your data is linked (anchor/link text)


Bing Quick Overview


Reports and Data


Keyword Research


Key Take Aways• Use all of the tools at your disposal

• Take time to understand the metrics

• Make adjustments to your site and monitor what happens (keep a record of major changes)

• Think continuous improvement


Discover Your Customers• Search Engine Optimization (SEO) Training and Consulting

• Provides search engine optimization (SEO) training for webmasters, marketing professionals, web developers, web designers, SEO professionals or those looking to start a new career .

• Provides consulting services focused on the SEO and social media components of an Inbound Marketing strategy.

• Key Services:• Website Analysis and Competitive Intelligence • Inbound Marketing• Search Engine Marketing• SEO Copy-writing• SEO Training• Customized On Site Corporate SEO raining• Pennsylvania Search Engine Academy - SEO Workshops• On-line SEO Training and Mentoring

Contact Beth at [email protected] for a free website evaluation.

http://seotrainingpennsylvania.com/workshops

i have google analytics why do i need webmaster tools

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