Music Websites Analysis

Arthur Tumbare

Navigation Bars allows for easy navigation and also provides interactivity

Logo, allows people to recognize the artist

Bottom banner, catches the eye on a screen mostly filled with black

Primary Content, the main content the artists wants us to see.

Social Network Links, these links will make it easier for fans to keep up to date

Secondary Content: features below the pop up, this is information that second most important on the page

Subscription area

Multi-Media (pop up YouTube video of latest song released) use of immediate interactivity.

Store, where all the merchandise will be available

The WeekndThe previous slide features a labelled screenshot of “The Weeknd” main page from his website. The main page is bursting with vivid colours. The use of the colours black and red resemble something dark and deep but also provides a hint of love. The colours contrast well with what we know about the artist himself and the music that he produces. Without knowing the artist you would predict that they make either rap or hip hop music just from the colours and vivid imagery used. Also having the artists name in white on black background sells the artist much more as his name stands out and is in the biggest and boldest font on the page.

The primary data featured on the website is a pop up YouTube player. The player automatically plays the artists new video. Since the player does contains a black border it fits the colour scheme of the main page perfectly because then it does not look like a pop up at all but looks as if it was embedded into the website.

Logo. Identifies the band

Primary Content. The headline information the website homepage. With one direction they always have to be the main content for everything.

Secondly content. The second most important content. In this case it is the bands new album.

Store: allows the audience to buy the band merchandise

Social Network sites, allow the audience have direct access to all social media pages the band has

Top banner this particular banner supports the font of the logo

Newsletter/Subscription area/ Navigation Bars allow for more interactivity of the site and it will have different links that lead to different web pages

Multimedia on the site engages the audience with the site and makes the site a little less boring and more interactive.

One DirectionOne directions website is what I would consider to be a typical teenage boy band website. The main focus on the website is about them. The main content on the site is a picture of all the boys smiling. The secondary content is the news about the new and upcoming album. The rest of the content visible on the main page of the site is all about the one direction life. The boy bands site has their logo in more than one place, this once again gives the impression that the main focus is them.

From the website itself you really wouldn’t be able to deal the type of genre the boy band associate themselves with however from what the band are wearing I would probably associate them with pop music as they are dressed like very typical teenage boys who are all about having a laugh. There is plenty of navigating on the website which I think is a great feature to have as their target audience would be teenage girls, this means the audience will not get bored of the site as it provides interaction.

The band has gone for a very basic colour scheme and have not really complicated things. Black and white provides a simple but yet elegant look.

Navigation, the navigation allows the user to go to different pages on the website which will all have different sorts of information

Top banner. These normally contain the artists logo but this one appears to be blank

Primary content, this is the main content that website administrators want the audience to see

Secondary content , the second most important content the web designers would want the audience to see.

Social media links and networks these allow direct links to the artists social media pages. These are more likely to contain more frequent updates than the website.

Multi-media. There is not a lot of multi-media on the site which might disengage the audience as the site will be deemed boring.

Subscription area. This will allow the user to get frequent emails that will contain any updates on tours, merchandise or general information regarding the artist.

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Bruno MarsBruno Mars website is a lot more plain and simple than the two described above. The website lacks interactivity and does not serve a real purpose. The colour scheme of the website is very obnoxious and doesn’t not have a clear layout. The red writing on the brown banner suggest to me that he probably makes western or country music. The title of the album also supports this “Unorthodox Jukebox” jukeboxes are a piece of equipment that were used to play music in pubs during the olden days. The layout of the website also has a very basic layout. Chances are that the target audience for this particular site is middle aged people or those that are a lot more mature. The lack on interactivity keeps the site very basic and easy to understand and use. As the older generation might not be up to date with technology like the current kids of our generation.