Website analysis of two existing artists Websites

A2 Media Studies

Avenged Sevenfold WebsiteShows the new album nightmare, and has a link to buy it so it is quick and easy for fans to buy the album and does not require a lot of work to find. It also shows brand identity as you will link that image with that band

Shows more artwork that links with the theme of nightmare, this artwork may be featured in the album. And again this creates brand identity as when people see this picture or pictures like it they will link it with the band avenged sevenfold

This is the band logo and when people look at this website it is very clear that they are on the avenged sevenfold website. It also shows the latest album title nightmare

This is an area when existing members can log into the site and were new members can register, this gives them more items and more access on the website.

This is the navigation bar, it is very clear and has clear cut sections, it uses a very similar font to the band logo and the album title. This again enforces brand identity as when people see a similar font or the same font they will think off this band and there music. It provides shortcut to element which are all ready featured on the page.

News feed that keeps the fans up to date with up coming events and keeps them up to date with what the band is doing and what they plan to do. This pleases the viewer as they are getting knowledge and feel as if they are getting personal information which other people cannot get as the posts are aimed at each and every fan.

This is a media player on the website where the user can chose which song they want to listen too while they surf the website they can chose to skip to other track, play and pause them.

This is a link where users can click on to the thumbnail and it will enlarge the video and let the viewer view the video

Overall the avenged sevenfold website has a very clear and professional feel to it as it has a clear identity to it with its fonts and its artwork. There are some very good aspects to this website that make it very easy to navigate through out the website but at the same time very eye-catching. The navigation bar allows for users to navigate to the different areas of the website for example the videos and the stores. There are also links on the home page to these areas for example the videos and the photo which are slightly quicker to use and are for user who know where the shortcuts are on the pages.

Avenged Sevenfold Website

Lady GaGa WebsiteThis shows links to the facebook and twitter where users can follow what lady gaga says on facbook and on her twitter feed. This allows them to keep up to date with what she is doing and things like up coming gigs and events. It allows them to feel like they know lady GaGa personally and that she is keeping them up to date.

This allows users to sign up to an email list were they get up to date information about the artist which is lady GaGa.

This is the navigation bar for the website, it is very clear and at the same time very eye-catching , it allows users to click on the button, and the website will take them to the designated page. The words really stands out from the black background. The photo of lady gaga shows her unique identity and shows that they have got on to the lady gaga site. The bold white title also backs this up as it adds a clear identity, they have also matched the font as they are the same style just different size.

This is a small navigation bar for users that are reading the news feed and cannot be bothered to scroll all the way to the top of the page.

This is the news feed of the lady gaga site and is called the haus of gaga which translates to the house of gaga from German. This is the news feed where the fans can read up to date news on lady gaga and upcoming gigs and events

This is a link bar to where fans can buy merchandise of lady gaga for example a usb drive and a DVD’s and stuff which make it easier for the fans to buy stuff.

On the Lady GaGa website there is again a clear definition of the style and the uniqueness of lady gaga. Because lady gaga is so unique with what she wears and how she acts, and this is reflected in her website by things like haus of gaga rather then saying house of gaga which just gives her that edged on other artists. The website is very clear and looks very professional but at the same it is very eye-catching and user friendly.

Things that work well on these two website• The navigation bar• The artwork• The login and the email sign up • The news feed

Lady GaGa Website