Comparative Analysisbetween 2 hotel sites

http://www.thefivehotel.com/index.html

http://www.le9hotel.com/index.php?idioma=en&d=03&m=7&a=2008&phpfile=index.php?&op=0&oq=0&gclid=COyIh7Co3KUCFccRfAodL26j0A

VS

Keyword google: hotel designÞOn the 1st page but not in the 10 firstÞWell referenced in the 3rd partyÞContent is well-thought but not enough

Keyword google: boutique hotelÞOn the first page and on the google PPC

Þ Not enough text contents

The Five Hotel Le 9 Hotel

The Blog is not well-referenced. And the link to go to it is in the 2nd menu

and then you need to scroll down to find it

Easy To

Find?

The Five Hotel Le 9 HotelJust move the

pointer through pictures to view

more

Quick preview of rooms

Menu is locked on the

left side

locked Classical but easy-to-use

menus

Easy To

Use?

The Five Hotel Le 9 HotelRoom concepts

are the core engagments to

clients

You can see previous customers

experiences and reviews

1st atmosphere preview on the home

page

Little engagment : no

rates, no reviews

Core design element

Engagment?

home page

The Five Hotel Le 9 Hotel

Booking Enginehttp://www.secure-hotel-booking.com

rates

Booking Enginehttps://www.grhoteles.com/bookings/reserva1.php?idH=4&nodispH=1

Only way to book

Easy To

Book?

The Five Hotel Le 9 Hotel

BLOG

For both sites, neither the official website nor the blog can be

shared on social networks or else

Red

Card

BLOG

Easy To

Share?

Market positioning

The Five Hotel Le 9 Hotel

We clearly see their positioningÞTrendy/Original/UniquenessÞExperience/AtmosphereÞTimelessnessÞDisconnectionÞAffordable

Analysis: Good design, good graphics, coherent withtheir image and their positioning.Pictures and videosare present as proofs.

We clearly define the positioning as Þ Boutique hotel

Þ Design and contemporaryÞ High-end

Þ Quiet

Analysis: Smart and good design, adpated and coherent to its target.

VS

C

The Five Hotel Le 9 Hotel

Express Level – E.G. LuxeNot luxury but Well-designed / 3*? Luxury – high-end

VS

From middle class to upper classWho want to spend time in thoseRooms, who want to be ‘disconnected’And to live a unique experienceAnalysis: Communicate to a large audience, goodVisual impact anc communication of emotionsRegards to the atmosphere and styles.But, what about human relationships? Only material? Services(else than aminities)?Good global preview of the quality range of the hotel

From rather whealthy families to Corporate and business groups clients

Who want made-to-measure, high-quality of services and a quiet place etiher

To have a rest or to work efficientlyAnalysis: A bit lack on the busines groups target.

Otherwise, excellent preview of the concept of A contemporain boutique hotel dedicated rather to

« bobos » and upto.

Distinctive

++ : +2+ : +1- : 0- - : 0

Easy-to-find + ++

Easy-to-use ++ ++

Easy-to-book ++ ++

Easy-to-share - - - -

Engagment ++ -

Global Coherence ofImage/potisioning

+ +

Content + -

Design + +

GLOBAL 10/16 8/16

x/16

-Redo the menu by which prospective consumers go through to see the pictures gallery and other important information (ex: scrolling down too long)-Music onsite ?-Inform on ongoing events close to this place?-Inform on services and the team whom will host

Cut costs in PPC and other webadverstisementsBetter communicate to specific target as groups

Strenghten the engagment Strongly strengthen contents Add reviews and testimonials

The Five Hotel Le 9 Hotel

What to do to improve?

VS

For Both Better reference the site (url titles, enrichment of contents, menu titles…) Add tools as icones to share contents, pictures and special offers on social

media (facebook, twitter,…) Add a newsletter

Make qualitative interviews with consumers to know, for instance, how they feel during a visit on such websites (feel concerned?)