The Nine Network and Community Impact

April 2014

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What is Community Impact?

Through our Community Impact approach, we focus on the unique needs of and issues in our region.

Our approach has been informed by the

concept of Collective Impact.

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What is Community Impact?

The core of this service strategy calls for: Working with local partners to identify challenges faced by the community,

Aligning local productions… to help viewers connect with

local partners working to address these issues,

And documenting results.

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Our Definitions

Community ImpactOur approach/modelA structured, collaborative effort by a committed group of partners around a common goal, sustained over time with dedicated resources, that creates positive change within a community/communities.

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Our Definitions

ActionsWhat you do

The activities/tactics that are part of a community impact initiative. At Nine, we tell compelling stories that touch people’s hearts and minds to help us achieve the shared outcomes

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Our Definitions

Impact (Results)What you achieve

Positive changes in awareness, attitudes, and actions that are intentionally measured and result from our efforts, moving us closer to our ultimate goal/objective.

These changes can be short-term, mid-term, and/or long-term.

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So… for Nine, What is Impact?

Positive changes in our community that result from

our collective efforts.

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How Do We Achieve Community Impact?

– Attract, convene, and align partners and their resources around key issues,

– Establish consensus around the critical outcomes needed

to make an impact in the community, – Tell the stories of the issue to help everyone work toward

those outcomes,

– Finally, we measure and evaluate the impact of our work, to help direct our work toward our ultimate objective.

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What is Community Impact?

Four critical questions:1. What outcomes are we trying to accomplish/

achieve? Are they consistent with our shared values?

2. Does this issue impact the entire community?3. How can we work together to create and affect

that change in the community?4. Is this effort scalable, sustainable, and

measureable?

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COMMUNITY IMPACT EVOLUTION

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Community Impact Evolution

Water Matters2014 -

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Organized spaces for interaction Safe havens for decision makers

Conscious community discussion Strong, diverse leadership at all levels of the community

Catalytic organizations that help engage people in public life

Community norms for public life

Informal networks and links that connect individuals, groups, organizations

An Abundance of social gatherings

A shared purpose for the community

© 2007 The Harwood Institute For Public Innovation

Community Engagement Initiative

Public Capital Factors For Civic Health

Community Engagement Initiative

What are the concerns, challenges and issues people talk about, how do they define those concerns—what webs emerge; what tensions are people struggling with and why?

Community Engagement Initiative

What aspirations do people hold for their

community, their futures and those of others?

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I t ’s the Stor ies We Tel l Ourselves. . . . .

• The desire for a new narrative—one that offers a roadmap to where we want to go as a community.

• Envisioning what kind of community we all want to live in—vocalizing and making explicit the community’s aspirations.

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COMMUNITY IMPACT CONSIDERATIONS

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Considerations

• Staffing

• Culture Shift

• Financial

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Funding Considerations

Trends• Increased total number of

funders• Increased new funders• Increased multi-year

commitments• Increased funding

categories

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COMMUNITY IMPACT MODELS AND MEASUREMENT

C O M M U N I T Y I M PA C T C O N T I N U U M

Awareness

Understanding

Action

System Change

Community Impact Model

1-2InformalPartnerships 2-4

SituationalPartnerships 4-6

Structured/OngoingPartnerships

TIME

Broadcast Exposure1

Public Media-Driven Awareness2

Public Media-Driven Understanding3

Public Media-Driven Involvement4

Collective Outcomes5

Collective Impact6

REQU

IRED RESOU

RCES OVER TIM

E

C O M M U N I T Y I M PA C T C O N T I N U U MRoadmap For Community Impact

Community Impact Model — Copyright January 2013, Nine Network of Public Media, St. Louis, MO

Convene Partners

ArticulateSharedVision

DetermineShared

Objectives& Outcomes

IdentifyStories

CaptureCompelling

Stories

IncreasedAwareness

IncreasedUnderstanding

Individual andCommunity

Action

CollectiveImpact

Nine Networkfacilitates at scale a community

conversation that creates impact

Building Public Will

Nine Network

Partners

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Measures of Impact

• Have we reached/connected with members of our community?

• Have we educated and informed them on this topic/issue?

• Have we caused/encouraged them to act?

• What things have changed as a result?

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Specific Measures of Impact

• Increase in awareness of the importance of caring, consistent adults in a youth’s life

• Increase in understanding of the importance of caring, consistent adults in a youth’s life

• Increase in community involvement– Number of individuals that signed up to volunteer– Number of individuals that identify that they are champions– Number of individuals identified by others as champions– Number of hours volunteered

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Measurement Support

• Surveys– Quarterly member/e-mail opt-in– Content specific– Event specific

• Observation– Web tracking– Social media counts

• Social Media Analysis

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Our results included:• Increased awareness and

understanding of the impact of the crisis on all community members, who then shared info/resources.

• A 400% increase in calls to United Way’s 2-1-1 line.

• Homeowners connected to trusted help.

Facing the Mortgage Cris is

Approach Actions Results

Nine convened more than 25 community partners that collaborated to:

1) Help raise awareness of the impact of mortgage crisis

2) Connect individuals to trusted resources

Our work included:• Working with the

partners to focus on the two outcomes.

• Aligning our assets on-air, online, and in the community in conjunction with our partners to achieve these two outcomes.

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American Graduate

Approach Actions Results

Since 2011, Nine has led efforts with partners around the goals of:• Raising awareness of the

dropout issue and its impact on the entire community;

• Creating lasting partnerships and engaging stakeholders in dialogue and collaborative solutions;

• Building capacity of local communities to support at‐risk youth;

Our work to date includes:• Collaborating with partners

nationally and locally to focus on the goals/themes.

• Producing more than 1,700 hours of programming that paints the story of the issue and engages communities in the discussion.

Our results to date include:• 80 percent of survey

respondents believe public media added value “by telling the story in a way that enabled more people to become involved.”

• 66 percent of community organizations reported public media added value to their efforts by creating materials that could be used to combat the dropout crisis and improve graduation outcomes.

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Water Matters STL

Approach Actions Results

Nine, The Nature Conservancy, and a network of partners are working together to raise awareness and understanding of how the health of our water is connected to the health of our region’s people, land, and economies.

Our work to date includes:• Stay Tuned dedicated to

water in advance of World Water Day.

• Interstitials to educate homeowners on what they can do to help conserve and protect our water resources.

• Community conversations with homeowners to understand their aspirations.

Our results to date include:• Ongoing – initiative

launched in March 2014.

Amy Shawashaw@ketc.org

April 2014