youtube basics for business

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Results Oriented Social Media - YouTube Basics for Business Are you wondering how to add video to your social media efforts? Are you wondering if you even should add video to your social media efforts? In this class we’ll show you how to use video with your SEO and social media efforts like a rock star. This class will not only teach you the basics of video production but will show you how to breathe new life into your social media and SEO marketing program like you never though you could. Come learn from one of the top Interactive Marketing and Web Development companies about the strategies, tools and tactics that successful online video campaigns have used to drive real results via social media and SEO. You will learn how to create and develop a social media campaign which integrates video to drive real fan engagement and better Google results. This class consists of 1 hour lecture & demonstrations, and 30 minutes of Q&A. Learning Goals - In this class you’ll learn: Basics of good video production; Tools and techniques used to drive views and engagements on videos; Search engine optimization for videos; How videos drive good search rankings for your website; and Basics of measuring results in your video-based SEO and social media campaigns. Your Instructor Giovanni Gallucci has a renaissance soul. On one hand he is a recovering Microsoft .NET programmer turned online brand strategist and internet journeyman. He develops strategy for online marketing and audience development for forward-thinking clients in music, media, missions, film, tv, tech & causes interested in breaking new ground online. On the other hand he is an aspiring photographer and filmmaker who focuses on the same, using media to enhance his marketing, seo, and social media work. Giovanni also teaches how social media and SEO aligns with offline marketing and pr strategies at bootcamps and private workshops across the great state of Texas and around the world. His speaking style is vibrant, frank, humorous, energetic, and personal. Intended Audience Small business and organization managers who need to learn the basics of social media marketing and how to integrate it into their company’s other marketing and advertising efforts. It is ideal for those who either want to manage their own social media campaigns or need a solid understanding of online marketing strategies and tools to better engage with their marketing, advertising, pr, or communications team. Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes. Anyone already using social media who wants to learn how to create highly trafficked, interactive social hubs that make a true business impact.

TRANSCRIPT

Results Oriented Web

@giovanni

August 15, 2012

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Online VideoYouTube Basics For Business

ResultsOriented

Web

@giovanni

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Thank You!

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@giovanni

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What are we dealing with here?

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@giovanni

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Do you have a plan?

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Photos/VideoMy Weapons Of Choice

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Canon 5D

Equipment

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Canon 5DCanon 7D

EQUIPMENT

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Canon 5DCanon 7DCanon T2i (T3i)Canon G12GoPro HDiPhone

EQUIPMENT

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FacebookFlickrFoursquareGoogle+TumblrTwitterWordpressYouTube

Tools Of The Trade

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Google AnalyticsRaven ToolsTubeToolboxTweetAdderYouTube Insight

Tools Of The Trade

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BEFORE

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BEFORE

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BEFORE

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BEFOREPlan, plan, and plan some more.

Site review, scheduling, shot list, backup equipment, batteries, know where your exits are, know alternate entrances...

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BEFOREPlan, plan, and plan some more.

Who,What,Where,When,Why?

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BEFOREUse those contacts!

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BEFOREMedia badge - the key to the city...almost

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BEFOREWalk TALL

but leave a small footprint

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BEFOREDon’t describe yourself as anything other than a professional videographer/filmmaker if you want to be taken seriously.

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BEFORE

Know your rights.

Know the law/know the TOS on sites you’re working on.

@giovanni

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23DURING

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DURINGFirst order of business: get the shots you need.

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DURINGKnow your rights.

Don’t be unnecessarily confrontational, but don’t be a doormat either. Private security are NOT the police. Have them call the police if you can’t come to agreement and they attempt to detain you.

NEVER give anyone your camera. NEVER give anyone your video. But give the police “the disk from your camera” if they ask - Use The Cloud or your pocket.

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DURING

Be patient. Be nice. Be respectful. Be invisible.

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DURINGBe creative. Duh, really? Really.

Find the angles that no-one else would.

If you want your photography to stand out, you must get shots no-one else is getting.

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DURINGBe present. Be alert.

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DURINGBe present. Be alert.

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DURINGShoot everything.

Shoot until you get kicked out, run out of disk space, or they close the place down.

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DURING

Remember I said the get the shots you NEED first? Once you have gotten those AND backed up those photos?

Sneak around.

Shoot to get kicked out.

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TOP TIPS

BASICS:

Rule of thirds.Balancing elements in the shot.Leading lines.Symmetry.Background.Framing.

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TOP TIPSPeople love the fisheye.

Using extreme ends of zoom lenses.

Aperture for dummies.

Customize the buttons on your camera.

Zoom with your feet.

CREATIVE LIGHT:

Over exposure.

Under exposure.

Flash rings.

Natural lens flare.

Light hacking.

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TOP TIPSOTHER STUFF:

Dress the part. Change of clothes available.

Keep business cards ON you.

Monopods & tripods are your friends.

Eye.fi - cards ROCK.

Compose the video in the camera. (?)

Keep a step ladder in your car. Knee pads. Band-Aids. Igloo. Paper towels.

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Video SEO

Let’s look at some videos.

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Video SEO Tips

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Video SEO Tips

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Video SEO Tips

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Video SEO Tips

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Video SEO Tips

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Video SEO TipsVideo SEO Ranking Factors

-Title-Description

-Tags-Views

-Ratings-Playlist Additions

-Inbound Links-Relevance of content

-Flagging/Favorites-Shares/Embeds

-Onsite Links-Comments

-Age of VIdeo-Channel Views

-Subscribers

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Video SEO Tools

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Video SEO TOS

tube toolbox - don’t use tools to cheat!

use technology to work more efficiently

YouTube TOS Section 4.G:

"You agree not to use or launch any automated system, including without limitation, "robots,"

"spiders," or "offline readers," that accesses the Website in a manner that sends more request messages to the YouTube™ servers in a given period of time than a human can reasonably

produce in the same period by using a conventional on-line web browser."

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Questions?

Questions?

Thank You

Results Oriented Web

@giovanni

08.25 Social Media As The Photographer’s Game Changer (PhotoAct 2012) Santa Barbara, CA

09.07/08 Results Oriented Social Media Summit (Drupal Days Dallas) Garland, TX

09.11 YouTube and Online Video Basics for Tech Startups (Gravity Center) Plano, TX

09.19 Facebook Advertising Basics (ROSMB) Dallas, Texas

more dates at http://LiveLoudTX.tumblr.com

Upcoming Talks

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http://LiveLoudTX.tumblr.com
http://LiveLoudTX.tumblr.com

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@giovanni

Thank You

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Giovanni Galluccigiovanni@LiveLoudTexas.com469.682.6978http://LiveLoudTexas.com

google+: http://LiveLoudTexas.com/plusfacebook: http://www.facebook.com/LiveLoudTexastumblr: http://LiveLoudTX.tumblr.com twitter: http://twitter.com/giovanniyoutube: http://youtube.com/LiveLoudTX

http://LiveLoudTexas.com/preso

Download this presentation! Sign Up For The Search & Social MediaStrategies Newsletter

mailto:giovanni@LiveLoudTexas.com
mailto:giovanni@LiveLoudTexas.com
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http://liveloudtx.tumblr.com
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http://twitter.com/giovanni
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http://LiveLoudTexas.com/preso
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