smalbany 2013 youtube for business 2013 a
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smAlbany 2013 presentation http://ww.smAlbany.orgTRANSCRIPT
Youtube - goes VIRAL - Goes local
Thomas F. Kearns BS MA Owner Hot Advertising
YouTube Revenue Sharing Partner
4 Channels - 767 - 960 Videos
1200+ - 3088 Subscribers
1,036,554 Views (7/7/2012) 1.5 Million 6/30/2013
2ND LARGEST SEARCH ENGINE3rd MOST VISITED SITE
YOUTUBE IS OWNED BY GOOGLE
GOOGLE PRESENTS VIDEO RESULTS IN ORGANIC SEARCH
USE YOUR YOUTUBE VIDEO AS A LOCAL SEARCH RESULT TOOL
!! WOW !! (statistics)
6 Billion Views per Month on YouTube +50%
******600 Million on Mobile - 1 B ******
60 (100) Hours of Video Uploaded per minute
70% from outside the USA
Retail Video Stats 1
Web Video Viewers are 64% more likely to purchase a product.
Video conversion is 30% higher.
90% of shoppers say they like product video
(HOW TO educate & demonstrate)
Video in email can increase click through by up to 91%.
Retail Video Stats 2
Video is now 50% of wireless network traffic. (Smart Phones, Tablets)
59% of Top Executives rather watch video than read text. (Forbes)
53 X greater chance of appearing on page 1 of Google Organic Search. (SEO)
90% - The % Video will be of all internet traffic in the future. (-5 years or sooner)
SESNY 2011
15miles = 80% of all Business
Search is now more natural and social. ??
Name, address & phone number.
2 - Books to Own - FREE
YouTube Creator’s Playbook
How to Grow Your Business on Youtube
Creators Playbook
Programming and Production
Publishing and Optimization
Community and Social Media
Grow Your Business On YouTube
Getting Started with Video
Managing your Videos
Promoting your Business
Tracking your Success
How to Shoot Video - 1
Plan... Plan,,, Plan... Planning comes first!
Get a good idea of what you want to say. Write a script & storyboard it.
Focus on the viewer, identify their problem give them the solution. They need your help.
First 15 seconds must engage the audience - give them compelling content to watch.
How to Shoot Video - 2
Buy a tripod (very important with HD Video).
Buy a decent HD camera.
Buy 3 point lighting and learn how to use it.
Buy a green screen if you want to use the weatherman effect.
Buy a good mike!
Hollywood And Bust ! - KISSVideo
Give clear specific information. HOW TO
Make the buying decision easy and open.
Increase loyalty and recommendation.
Share on Facebook, Google Places, Twitter, Google+ etc.
Editing
Get a decent editing program most come with instructions on how to use them.
Watch the product “how to” videos on YouTube.
Use basic editing techniques at first.
Simple transitions please
Your YouTube Channel
Start your YouTube Channel
Your YouTube Channel
Google Organic Search Result
Google Organic Search Result
Genoa
Importing
Loudonville
998 Views
1743
4,121 Views
5,192
Delmar Bootery
5,730
Google Organic Search - National Results
20,151
Email & embedded on the
smAlbany website
Video in Email
Case Study - 2012
22 - Local Videos in One Year
Case Study - 2012
522 - VIEWS
YouTube Local Advertising
Relevance of Your Video
Closely related to a matter under consideration!
How can you help me?
Hot Advertising435 Loudon Rd, Loudonville
(518) 434 - 8727
Thank You Thomas F. Kearns BS MS