you: the brand, presented july 2013 by michelle villalobos, personal branding speaker, denver,...

Michelle Villalobos(ve! - ya - low - bos)

You: The Brand

Piper Weiss, Shine Staff | Love + Sex – Wed, Aug 17, 2011 10:34 PM EDT

“No mat"er what she ac#omplishes or how she reinvents herself to the public,

she'l$ always be the First Lady of Scandal.”

The Lewinsky Ef%ect: If you don’t brand yourself,

others will do it for you (and if it’s bad, it’s really hard to fix)

It’s not WHATYou Know.

It’s not even WHO You Know.

It’s Who Knows

YOU...

...THAT’s Your Brand.

And what they saywhen you’re not

AROUND.

“Regardless of age, regardless of position, regardless of the business

we happen to be in, all of us need to understand the importance of branding. We are

CEOs of our own companies: Me Inc. To be in business today, our

most important job is to be head marketer

for the brand called You.”– Tom Peters, “The Brand Called YOU” 1997

Rules of Engagement(AKA: How to get the MOST out of the next 90 minutes!!)

The Uh-oh Precedes The A-ha!

Avoid“I Already Knew That” Syndrome

This isn’t a spectator sport... “Get On The Court!”

DO HAVE BE

BE DO HAVEDO HAVE BE

this is what people SEE

HOW YOU LIVEWhat you say

WHAT YOU WANTFuture Goals &

Objectives

WHAT YOU BELIEVE INPrinciples & Values

WHY ARE YOU HERE?Purpose

WHO ARE YOU?Innate Passions,

Talents & Interests

this is what determines your

this is your brand

The 8 Be’s

Be AuthenticTo BRAND yourself,

you must first UNDERSTAND yourself

SALES TRAINING & CONSULTINGSALES TRAINING & CONSULTING

SALES TRAINING & CONSULTING

Embrace yourin&er child.

Get clearabout (and co'l with) your unique

talents & skil$s.

Get clearabout (and co'l with) your unique

talents & skil$s.

Stuff I LOVE/WANT To Do

LearningCreating content

Interviewing peopleBeing onstage

Media interviewsMeeting (amazing) people

Strategizing for othersFacilitating

Personality TypingEditing reportsBeing creative

Cool clients

The Stuff I HATE/DON’T Want To Deal With

Email managementFinancials/bookkeeping

Answering the phoneScheduling

Logistics/productionGenerating leads

Staying on top of salesInvoicing

HomeworkWriting reports

Demanding clientsBossy people

Admit your flaws & stop trying to “fix” yourself.

Ac#ept & understand

yourpersonality

type *and others’ to'

Se!k counsel.

“History is the past. Base decisions on the future.”

– Three Feet From Gold

Where are you going?What do you real$y WANT?

me at dave pic

TalentsPassions & InterestsPersonality

2 lists...

Passions1...

Talents1...

Now cross out until you’re left with one of each!!

In my spare time I LOVE to:

1._________________

2._________________

3._________________

4._________________

5._________________

6._________________

7._________________

8._________________

Chat with friends on phone

I could incorporate this activity into work by...

1._____________________________

2._____________________________

3._____________________________

4._____________________________

5._____________________________

6._____________________________

7._____________________________

8._____________________________

Do more biz dev by phonePaint/col$age Spend more time on creative

Dance/perform Incorporate into presentationLearn/read Content developmentCharity/help Mentorship

Travel Expand geographic ter(itory

Adapted from:

Drink wine Network

Resources:

•Strengths Finder 2.0 - Test included with Book

•Myers Briggs Type Inventory (MBTI)

•Wealth Dynamics

•DISC

Be Unique

“Bet"er isn’t bet"er... Dif%erent is bet"er”

Mike MichalowiczNew York Times Bestselling Author of:

The Toilet Paper Entrepreneur& The Pumpkin Plan

“Circus” = $20

“Cirque” = $100+

Shoes = $20+“Louboutins” = $795+

Commodity Premium

If you’ve ever bought a pair of designer jeans,

then you know that people often pay a

premium for a “unique value proposition”

CommodityLots of options, not highly differentiated

Superstar‘nuff said

Master SpecialistVery few substitutes, highly differentiated

SpecialistFewer options, more differentiation

Future YOU

Experiences you provideEmotions you evokeRituals you’ve developedYour visionUnique tools you’ve designed or useUnique ideasA proprietary process or modelAwards/accolades/accreditationsA unique backgroundPartnerships

A “language” you’ve invented or repurposedUnique assetsPatented equipment or inventionResults you’ve generated Roadmaps/processes you’ve builtIntellectual PropertyPain points that you fixPromises GuaranteesYour “Story”

Be Top-Of-MindWhat do you want to be KNOWN for?

Specifically.

• Real Estate Tycoon?

• Dog Trainer

• Best American Olympic Gymnast Ever?

• Child-care Expert

• Matchmaker?

• Scientologist?

• Pop Art Icon?

• Real Estate Tycoon?

• Dog Trainer

• Best American Olympic Gymnast Ever?

• Child-care Expert

• Matchmaker?

• Scientologist?

• Pop Art Icon?

• Child Actor Gone Bad?

What do YOU want to be TOP OF MIND for?

What are 3 things you could do right away to

work towards that?

Be ShamelessShame is overrated.

Be The Expert

From New York City to Caracas, Venezuela,

special

will be targeting qualified buyers of

big-ticket items.

Ocean Drive en Español's Fashion and

Luxury Issue (with a special Real Estate section)

Miami continues to boom as a global cultural and business center and

is capturing it all. Get on board with our October

as we target buyers of high-end goods, fashion, fine

furnishings and, of course, real estate.

Ocean Drive en

Español

Fashion and Luxury Issue with a

special Real Estate Section

will be at the International Real Estate (IRE) Expo in Caracas,

Venezuela where

interested in South Florida Real Estate will

congregate from October 23rd to 25th. You will also find us at The Learning Annex's Real

Estate Wealth Expo in NYC featuring speakers Rudy Giuliani, Suze Orman, Robert Kiyosaki

and Donald Trump!

Ocean Drive en Español

hundreds of qualified buyers

Real Estate Developers: Don't miss your chance to be exposed to buyers and investors-

twice! With every full-page insertion, your project or agency may also publish extra

information in the Special "Viva Miami" Section-because as you probably already know,

research consistently shows that readers are far more likely to remember information they

see repeatedly.

And for extra exposure, run a spread or an insert that cannot be ignored.

With its fashion and luxury focus, the October Issue makes sense for more than just Real

Estate. Anyone targeting that elusive and influential elite who start and disseminate

trends should be in this book.

Call us for positioning and rates anytime, but call soon because the best positions go first!

Deadline is August 31st.

Saludos,

Michelle E. Villalobos

Associate Publisher

Ocean Drive en Español

Dewar's 12, Hummer, Sergio Rossi, Jack Daniels, David Yurman, Fendi, Burdines.

What do these brands have in common? They all advertise in

Join the growing ranks of advertisers targeting the Hispanic and Latin American markets!Ocean Drive en Español.

Please click here to be removed from our mailing list ->

This will open your mail client - send the blank email from the email account you received this message.remove@oceandrive.com

8/20/04 12:28 PM

Fashion and Luxury Issue with a special Real Estate Section

stream://1/

Saludos!

May is going to be one amazing month for Ocean Drive en Español. As some of you mayremember, May marks four years since this glossy, upscale, Spanish-language magazinefirst appeared in 2001 featuring a stunning Gloria Estefan cover shot by David LaChapelle.

Since then the book has grown and experienced tremendous success—with 2004-2005 showingthe biggest boost ever!

To celebrate, we are doing some fabulous events and promotions in May, like our first ever GolfExperience benefiting Amigos for Kids and presented by Mercedes-Benz, on May 14th at theDoral Blue Monster, an Official PGA Course. Afterwards, we will celebrate in style with one of ourlegendary Anniversary Parties.

Together these events will garner media exposure both locally and nationally and will catapult ourMay Issue—and your advertisement—into the spotlight. Take advantage of our own promotionand marketing efforts and capitalize on the increased circulation and exposure of thisfabulous issue.

Deadline for ads and artwork is April 16th (no exceptions!) so call us soon to reserve the bestplacement possible.

Also, don’t forget that June is our POWER month. Powerful people, places and products areshowcased in our highly anticipated Power Issue and Power Party.

Michelle E. VillalobosExecutive PublisherOcean Drive en Español305-532-2544 ext 234mivi@oceandrive.com

Mercedes, Chivas Regal, Tommy Bahama, Tiffany & Co., Cole Haan, General Motors, Gucci, Louis Vuitton...What do these brands have in common? They all advertise in Ocean Drive en Español!

Dewar’s 12, Hummer, Sergio Rossi, Jack Daniels, David Yurman, FendiWhat do these brands have in common? They understand the strength of the Hispanic Market - they

advertise in Ocean Drive en Español.

Not everyone understands the growth and power of the Hispanic market... but the companies who do their homework and are consistently ahead of the game do. What are you waiting for?

These companies know that the Hispanic Market is influencing the general market and an ever-growing rate. And with almost 70% of its population being Hispanic, South Florida is at the center of this Latin movement.

People who live in or have visited South Florida understand how powerful the Hispanic market is here—and how this market influences other ones. Trends start here but they don’t stay contained here for long. Because South Florida is a nexus for Hispanics and Latin Americans of all backgrounds (not just one or two countries), trends quickly extend and multiply all over, even overseas to Puerto Rico, Spain, Mexico, Colombia, Venezuela, Argentina and many other too-numerous-to-list countries.

Studies have even shown that dollars spent in this market are more profitable than those spent in the general market!

Because the Hispanic market has been ignored, they are less “saturated” with marketing than the general market and are actually more likely to be influenced by advertising. Moreover, once you’ve gained their business, they’ve also proven to be more brand-loyal than the general market. You will reach this influential market through us.

For the 4th year in a row, Ocean Drive en Español brings you the music industry’s coolest people and trends in its annual September Music Special—one of our most popular issues of the year. On the cover: rock sensation and nine-time Grammy winner Juanes—the hottest thing in Latin Music since Ricky Martin. And inside, in true Ocean Drive en Español fashion, we’ve got everything else that’s hip and happening.

As if that weren’t enough, all 2004 Latin Grammy Nominees will see the September Issue because Ocean Drive en Español will be in every single Nominee Gift Basket on September 1st. The opportunity to reach these celebrities, producers and music industry leaders along with South Florida’s premier trendsetters is priceless.

Call me or call your Account Executive before August 2nd to reserve a spot in this issue.

Saludos,

Could there be a more high-profile Latin celebrity than Jennifer Lopez? We think not. That’s why she will grace our cover this April, making it one of the most sought-after and fabulous issues in the history of Ocean Drive en Español!

And that’s not the only good reason to get involved with us this month... The Latin Billboard Awards are coming to town on April 28th and Ocean Drive en Español is getting ready to celebrate! Our large format, glossy publication will be right where the visiting trendsetters shop, party, eat and relax. Deadline is this Friday, March 11th.

And don’t forget that right now we’re planning our biggest event of the year: The Ocean Drive en Español Golf Experience and 4th Anniversary Celebration on May 14th. Take advantage of these events to target the upscale, affluent consumers that influence everyone around them. These events are the ultimate in interactive marketing; you’re limited only by your imagination. Sponsorships range from $9,000 to $32,000 and if we don’t yet have what you need, we’ll create it for you.

Finally, the June we will once again look at POWER. Powerful people, places and products are showcased in our highly anticipated Power Issue and Power Party.

Call us anytime and let us help you reach this influential group of buyers. More than any other lifestyle publication, we understand the growing and influential Hispanic market. Our clients include Mercedes, Chivas, Louis Vuitton, Hummer, Elini, Gucci, Christian Dior, Jimmy Choo, Cartier, Esprit, Harmont & Blaine, Ford, Lancome, Calvin Klein, Tiffany & Co., Budweiser, Bermuda Tourism, Prada, Movado, and Hennessy, among others.

Call us or email us anytime! For more information, go to www.oceandriveenespanol.com.

Saludos y recuerdos,

Michelle E. VillalobosExecutive PublisherOcean Drive en Españolmivi@oceandrive.com305-532-2544 ext 234

December is the month during which the most international travelers arrive to South Florida. Last year, over one million visitors from all over the world (mostly Latin America) came to the Port of Miami and Miami International Airport. Target affluent Latin Americans as they arrive en masse to shop for the holidays and use Ocean Drive en Español as the ultimate lifestyle guide.

Whether they receive it in the mail, pick it up at South Florida’s most upscale boutiques, thumb through it at the dermatologist’s office or buy it at airport newsstands worldwide... Elite Hispanics and Latin Americans look to Ocean Drive en Español for what’s in style, who’s wearing/buying/using it and where to find it. Showcase your brand to this trendsetting and exclusive market in the pages of Ocean Drive en Español.

Call or email by November 2nd to participate in our Special Gift Guide Advertorial Section. For even greater impact, run a spread or talk to us about the various other unique ways we can promote your brand in this blockbuster issue. Final deadline is November 8th. We look forward to hearing from you!

Saludos,

Michelle E. VillalobosAssociate Publisher

Donna Vincent RoaThought Leader on WATER as it relates to Corporate Responsibility, PR, Communications & Environmental Impact

A brief history of shameless self-promotion...

Requirements ☞

MoneyPowerMale

The Internet: A Game Changer

Be Visible

Unwritten Rules: Why Doing a Good Job Might Not Be Enough | 7

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Volunteer For High Profile Projects,

Assignments & Teams

Who ne!ds to se! you? How can you make them notice?

Be Focused& Effective

Vilfredo Pareto - Italian engineer, sociologist, economist, political scientist, philosopher

AKA: GENIUS!!

Inputs Outputs

Focus on those clients!

Focus on rewarding these employees.

20% of bugs contribute to80% of computer crashes:

20% of workers contribute 80% of results:

Focus on fixing those bugs first.

20% of clients contribute 80% of revenue:

What 20% of your inputs yield 80% of your results?

“Busy-ness”is the enemy

“Pathological Volunte!rism”

Data expands to fill the space available for storage.

Parkinson’s Law *“Work expands so as

to fill the time available for its completion.”

Studies show that if you LIMIT the time available for a task,

you REDUCE the amount of time that task takes AND improve results!

“The Vacation Phenomenon”

“Treat every day like it's the day before

vacation, and you wil$ get more work done!”

- Zig Ziglar

If you FIRST determine what your “hard limits” are in terms of TIME,

you will be more focused and produce BETTER results

in the (shorter) time you allot.

Be Aware

MirrorNeurons

I want What do they want?

10 minutes to learn...A lifetime to master

rubies sapphiresDIRECTORS PROMOTERS

emeraldsANALYZERS

pearlsNURTURERS

TASK-oriented PEOPLE-oriented

Eye contact is the most basic form of human

interaction... even newborns do it

Be Connected

Everyone needs cheerleaders &

mentors.

Who are yours?Do they know where you want to go, what you want to do?

Let’s Brag(Activity)

PS - Get"ng OTHERS to brag about you is way more ef%ective than brag)ingabout yourself....

8 Be’s1. Be Authentic2. Be Unique3. Be Top-Of-Mind4. Be Shameless5. Be The Expert6. Be Focused & Effective7. Be Aware8. Be Connected

A-ha’s & Com*itments

A goal is a promise you make to yourself,

not a dream you’d “like” to reach.

Or just Go'gle me!

MichelleVillalobos.com

you: the brand, presented july 2013 by michelle villalobos, personal branding speaker, denver,...

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