"you: the brand" - michelle villalobos presentation to american express technologies, 2011

Michelle Villalobos(vee - ya - low - bos)

You: The Brand

We ALL have a personal brand. Purposeful or accidental, decided by you,

or decided by those around you...2

It’s the difference

between this...

...and this:

1It’s“one-hit-wonder” vs. longevity

In-demand vs. widely available

known vs. unknown

“top of mind”

• talk show host?• home & entertaining expert?• dog trainer?• child-care expert?• martyr?• satanic rocker? • dirty politician?

It’s not WHAT you know.It’s not even WHO you know.

It’s who knows YOU.

How do people describe you... when you’re not in the room?

People LOVE talking about other people, are you MANAGING what they’re saying about YOU?

Are you known for where you’re GOING or where you’ve BEEN?

How YOU can do it.But before we start... a

little something to get you pumped up!

http://www.youtube.com/watch?v=qR3rK0kZFkg15

My story.

“oye gringa” yearsthe “I’m-not-hispanic”

“intellectual” years

“what-the-heck-is-she-doing-with-the-money-we-spent-on-

her-education” years

So I quit... and ventured out.

uh-oh.

Fast Forward 5 Years...

Business Is incoming

I’m considered an expert in my field

I work with people I love

How I did it.

Online Branding

In-Person Networking

Email Marketing

Social Media

Online Efforts

Networking

Step 1. Get CLEAR about who you are, what your PURPOSE is,

and what you WANT out of your career... and your life.

Are you on your path?Gut check time.

Image: Michal Marcol / FreeDigitalPhotos.net

Do you love what you’re doing right

Are you bringing your “A Game?”

Begin with the end in mind...What will your life look like in 3 years?

What kind of work do you

want to be doing?

Who do you want to be doing it for?

Who will you be doing it with?

How do you want to work?

Do you want to travel for work?

Really think about the kind of WORK you want to do, and the kind of environment in which you want to do it.

What goals or milestones can you identify?

Remember your hobbies and passions

Do you like to be alone? Surrounded by people?

Where do you want to BE?

What kind of lifestyle do you want to maintain?

What’s your risk tolerance?

Discussion

Who ARE you REALLY?

this is what people SEE

HOW YOU LIVEWhat you say

WHAT YOU WANTFuture Goals &

Objectives

WHAT YOU BELIEVE INPrinciples & Values

WHY ARE YOU HERE?Purpose

WHO ARE YOU?Innate Passions,

Talents & Interests

this is what determines your brand

Passions

- love to do

- as a kid

- how about what you hate doing?

Talents

- physical

- “brainy”

- empathetic

- relationship-building

Interests

- the shows you watch

- the books you read

- the things you love doing - even though you don’t get paid

the PITs

Call your MOM!!Trust me...

she remembers.

Get clear about Who you ARE,

what you OFFER & Who NEEDS you most

= POSITIONING STATEMENT

“Professional speaker, trainer & consultant on Personality

Marketing - how to cut through the clutter, capture attention

& create opportunities in an age of virtual relationships, information

overload & ADD.”

Positioning Statement Exercise

Positioning Statement Exercise:

What do you want to be TOP OF MIND for?

Write a positioning statement for that.

Step 2. Own your name

“in 30-seconds or less”

Start with a “baseline”

Monitor

http://www.google.com/alerts

Deploy!!

Own Your Name

Claim ALL profiles wherever you can...

put your name on everything you put onto the internet.

Start with the easy stuff

What do you want to be top of mind for?

“Fine Art & Wedding Photography in Miami”

Private yoga instruction in North Miami

Luxury safety, security & locksmith services in South Florida

One of Miami’s top criminal defense attornies - the one other lawyers call when they get in trouble

Relationship expert specializing in helping single

women in Miami find the love of their dreams

Hypnotist specializing in weight-loss, quitting smoking and

reducing stresss

Choose your key words

http://www.Flavors.me. Free accounts available but not very functional) or upgrade for $20/year.

IDEA: Create a personal one-page website with simple links to anything - from the

obvious (your LinkedIn Profile, your Facebook Profile) to the not-so-obvious -

the companies you’ve worked for, your hobbies, a picture of you on Flickr running a marathon... Get creative & be authentic.

http://www.Flavors.me. Free accounts available but not very functional) or upgrade for $20/year

Share your

expertise

Step 3. Look the part

Standing out – appropriately – from the crowd helps you stay top of mind. Look UP at the top people in your field and get inspired by them.

Then add your own twist.

social is the new business

Body Language

• Eye contact• Body language• Clothes• Neatness • Expression• Attitude• “Props”• Greeting/handshake• Striking up rapport

What to watch out for.

social is the new business

• Unequal distribution of eye contact

• Arms/hands/fidgeting• Unhappy/angry “resting

face”• Smile-talking (it feels fake)• Personal space / proximity• Leaning in• Other people around you

Most people don’t make enough eye contact.

(Are constantly on your BlackBerry?)

Eye contact is the most basic form of

human interaction... even newborns do it

Does your body

language say “I’m too

busy for you”? That’s one surefire way to turn

people off...

Handshakes establish equality between two people.

No limp handshakes, please...

And while we’re at it, no dainty “fingertip” handshakes either.

Step 4. Build Your Network

Networking124

download at:www.MichelleVillalobos.com

Create ALLIANCES & PARNERSHIPS

Gather a personal “board of advisors”

Relationship Killers

• lack of contact

• one-sidedness

• self-interest

• neglect

Relationship Growers

• availability

• contact

• trust

• listening

• honesty

• mutual benefit

the 7 habits of highly connected people

download at:www.MichelleVillalobos.com

Step 5. Communicate Powerfully

The way you say things is, like, important?

Do you ask for permission to speak up?

Can I ask a question?

I just want to add one thing

Would you mind if I said something?

I have an idea I’d like to share, if you don’t mind

May I add something?137

Do you start your sentences with “I” – as in, “I think that”

or “I feel that...”?

“I”

blame you for issues that aren’t yours childish

takes focus off the facts

not effective leadership (it’s not about you)

often leads to “psychobabble”

* How To Say It For WomenPhyllis Mindell, Ed.D.

“you”140

“feel”141

“I don’t have enough time to complete that job”

* How To Say It For Women Phyllis Mindell, Ed.D.

“I like the way you closed that deal”

“I noticed that the office wasn’t cleaned up”

“You forgot to send me that email”

“I feel good about this project”

“For the job to be done right, it requires more time”

“Well done on that deal”

“The office wasn’t cleaned up last night”

“I didn’t receive your email”

“This project will be great for business”

“psychobabble,”rambling & nervous chatter

“blah, blah, blah...” “Be in the moment... “present...” “The Secret...” “The Law of Attraction”

and... and... and...“I’m suuuuch an Aquarius (giggle)”

“I feeeeel...”

delete words that don’t add value

instead try

“um”passive voice

“feel”“I”

fillers

pausingactive voice

stating the facts3rd person

pauses

onlyjust

you knowreally

in my opinionsort ofkind of

apparentlyI’m not an expert, but

I may not be qualified, butbut

maybeI guess

“Hedges”

too passive

“I may be wrong but what if we try a new approach? I was

thinking, you know, maybe we could, um, find a partner or something, you know

to help us grow our mailing list. Maybe I could call a few people that I know. I don’t know,

what do you think?” kie josiuel lk asj kdi ko oudu lki, reit kci,wii, oieru iyd klkea loi leoop ncke

adlfjad ieu loo keuu eioci klle leyuc ckelk lkeas eec eae ree clkj elkj sld fkjds adlk fja....

aggressive

“That idea is no good, forget it. We should find a partner and tap into their list. I know a few and I will start calling as soon as we

finish.”

just right

“One way to grow a list is to partner with others and offer a benefit in return. I

know a few I can call. Thoughts?”

Step 6. Promote Yourself

promote yourself

Volunteer For High Profile Projects, Assignments & Teams

How do you respond to compliments?

Step 7. Find A Mentor (or mentors)

Everyone needs

cheerleaders

Step I: Dig Deep: Who are you? Why are you here, what do you want?

Step 2: Own your name.

Step 3: Look the part.

Step 4: Craft your story.

Step 5: Build your network.

Step 6: Communicate regularly & authentically

Top Of MIND Exercise:

What are 5 things you could do right away to become

“top-of-mind” for that?

Committments.

Want More?

Free Mini Personal Branding Course

Or just Google me!

MichelleVillalobos.com

"you: the brand" - michelle villalobos presentation to american express technologies, 2011

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