"why we do the things we do"

Post on 22-Nov-2014

205 Views

Category:

Self Improvement

0 Downloads

Preview:

Click to see full reader

DESCRIPTION

"People do not want to connect with you because of what you do... They want to connect with you because of why you do the things you do." Maarten Schäfer and Anouk Pappers - Founders CoolBrands Presentation by Maarten Schäfer and Anouk Pappers Given as an inspirational presentation for start-ups at 'ROCKSTART' in Amsterdam

TRANSCRIPT

Anouk PappersBrand AnthropologistFounder CoolBrands

Maarten SchäferStoryteller - PhotographerAuthor ‘Around the World in 80 Brands’

WE WERE BORN…

…WE ARE GOING TO DIE

WE WERE BORN…

…WE ARE GOING TO DIE

TRAVELGET INSPIREDSHARE TO INSPIRE OTHERS

WHAT QUESTION COMES TO MIND?

HOW TO CONNECT WITH PEOPLE… WHO DON’T KNOW YOU?

GOOGLE IS THE NEW BACKGROUND CHECK!

SOMETHING HAPPEND IN 2013…SOMETHING THAT WILL CHANGE THE WAY WE DO BUSINESS.

THE RISE OF THE REPUTATION ECONOMY

THE RISE OF THE REPUTATION ECONOMY

“COOLBRANDS PEOPLE”

YOUR ONLINE PERSONAL REPUTATION

YOUR ONLINE PERSONAL REPUTATION

MAY BECOME THE MOST IMPORTANT ASSET YOU HAVE

PEOPLE WILL CONNECT WITH YOU…NOT BECAUSE OF WHAT YOU DOBUT WHY YOU DO THE THINGS YOU DO

OUR HIDDEN AGENDA…

OUR HIDDEN AGENDA…

MEANINGFULL BRANDED CONTENT

OUR HIDDEN AGENDA…

MEANINGFULL BRANDED CONTENT

‘STORYTELLING EXPEDITIONS’

STORYTELLING EXPEDITION INTO BRAZIL FOOD

CLIENT:APEX BRAZIL

SBA

SBA

SBA

SBA

SBA

SBA

SBA

DELIVERY:

BOOK ENHANCED BY AUGMENTED REALITYTO BE DISTRIBUTED ON INTERNATIONAL FOOD FAIRS

STORYTELLING EXPEDITION THROUGH THE MIDDLE EAST AND AFRICA

CLIENT: KEMPINSKI HOTELS

CLIENT:KEMPINSKI HOTELS

KEMPINSKI

KEMPINSKI

KEMPINSKI

KEMPINSKI

KEMPINSKI

KEMPINSKI

KEMPINSKI

DELIVERY:

BOOK CROSS SELLING TOOL INTERACTION ON SOCIAL MEDIA

top related