why storytelling isn't dead

Why storytelling isn’t dead.

www.j-b-g.comJane Britt Goldman

In The BeginningIn the beginning,advertising told stories.

We found the

about a brand

and celebrated

it with tales like

troubadours.

We looked to persuade, motivate, inspire and, of course, sell.

Then digital came along

And storytelling got swept away by the pixels.

Old media was claimed to be dead.

But, media is only the delivery of an idea or story.

Ideas and storytelling became

Technology became the magic panacea.

Data became king.

Then, content became king.

Yet, one can’t leave storytelling behind.

You have to start with a STRATEGY.

Then, let lightning strike.

BIG IDEAS stretch across any delivery.

Technology is just a tool.

It connectspeople from all

over aroundthings they love.

Sometimes it’sa brand, but

often it’s a theme.

in relation to these themes.

This leads us back to

We learn through stories.

Everyone has a story to tell.

“The most powerful element in advertising

is the truth.”-Bill Bernbach

Creativity wraps a truth into an interesting story.

The best ideas and stories work because they are built on truths.

And they can (and should) live anywhere and everywhere.

And they can live anywhere and everywhere.

Jane Goldmanhttp://www.j-b-g.com