google plus isn't dead

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T HE P OWER O F T H E P L U S Thomas E. Hanna https://BlogPhoto.tv +Thomas E Hanna @BlogPhotoTv

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T H E P O W E R O F T H E

P L U S

Thomas E. Hanna

https://BlogPhoto.tv

+Thomas E Hanna

@BlogPhotoTv

Key Principle: Google Plus Rewards Engagement

WHAT IS GOOGLE PLUS? Understanding The Culture And The Power Of Google+.

The Rewards Of Engagement

RECOMMENDED POSTS

• When a follower engages with your

posts, their followers may see it

• That visibility is targeted to those

relevant to you

• This works as strong social proof

The Rewards Of Engagement

‘WHAT’S HOT’

• High engagement posts show up in

the ‘What’s Hot’ tab

• High engagement posts can also be

placed in the stream of relevant users,

EVEN if they are not following you

The Rewards Of Engagement

PERSONALIZED SEARCH

• Your Google Plus posts are

elevated in the search results of

your followers

• This includes curated content

Key Principle: Engaging With Others Creates Engagement With You

DRIVING ENGAGEMENTUnderstanding The Unique Tools For Engagement On The Plus.

Opportunities For Engagement

COMMUNITIES

Principles Of Community Building:

• Make them relevant

• Engage, don’t promote

• Bring relationships home

Opportunities For Engagement

HANGOUTS ON AIR

Benefits Of Hangouts:

• Branding Recognition

• Better Audience Connection

• Live Engagement

• Industry Outreach

Opportunities For Engagement

TARGETED CIRCLES

Principles Of Circles:

• These Are For YOU To Segment And

Follow

• Opportunities For Engagement

• Opt-In Notifications

Key Principle: Developing A Cohesive Strategy

LEVERAGING THE PLATFORM

Understanding The Tactics And Strategies For Growing Your Blogging Presence.

Building A Strategy

IDENTIFY YOUR CONNECTION POINTS

Know Where You Intend To Engage

• 1-2 Communities

• Influencer Circle

• Targeted Followings

Building A Strategy

PRE-PROMOTION

• Publish A Teaser

• Use A Graphic

• Track Engagement

• Create A Notification Circle

Building A Strategy

PUBLICATION

• Update Your Teaser

• Notify Your Circle

• Cross-Promote With Influencers

Building A Strategy

POST-PROMOTION

• Share More Than Once

• Repurpose Content

• Engage In Social Listening

Q & A