why social, why now? what do i do first?

Why  Social  Media,  Why  Now?    What  Do  I  Do  First?  

Why  Social,  Why  Now      What  Do  I  Do  First  

Sponsored  by:    

Today’s  Moderator:    

Carol  Wolicki  VP  of  Marke+ng    

Hosted  by:    Social  Media  Enthusiast,  Josh  Jordan    

WM  Social  Media  Director  

Social,  online  and  offline  marke<ng  are  more  than  complementary,  they  are  accre<ve;  each  is  beBer  in  concert  with  the  other*  

*The  Social  Media  Genius  that  is  Josh  Jordan    

Why  Social  Media,  Why  Now?    What  Do  I  Do  First?  

Why  Social  (for  both  B2B  &  B2C  marke<ng…in  case  you  were  wondering)  

52% of Americans have a profile on at least ONE social network* �

*Sta<s<cs  from  The  Social  Habit  II,  The  Edison  Research/Arbitron  Internet  and  Mul<media  Study  2011  

•  55%  of  Americans  45-­‐54  have  a  profile  on  a  social  networking  site*  47%  of  Americans  say  Facebook  has  influenced  their  purchasing  behavior*  

*Sta<s<cs  from  The  Social  Habit  II,  The  Edison  Research/Arbitron  Internet  and  Mul<media  Study  2011  

Over  200  MILLION  tweets  are  sent  each  day*  

*TwiBer  Blog,  June  30,  2011  

Two  new  members  sign  up  for  LinkedIn  every  second*  

*hBp://press.linkedin.com/about  

What  Does  This  Mean?  

The  way  that  we  communicate  is  changing!  

ARE  YOU  TRACKING  EXPECTATIONS  AND  PREPARING  FOR  THE  FUTURE?  

Social  media  is  the  evoluZon  of  communicaZon.    ExpectaZons  are  changing.  

Why  Social  Media,  Why  Now?    What  Do  I  Do  First?  

Why  Now  

Social  media  is  not  just  a  youth  movement.  Senior-­‐level  decision  makers  use  social  media  channels  more  than  their  employees.*  

*Forrester,  June  22,  2012  -­‐  Tech  Marketers  Are  Missing  The  Social  Mark  For  Senior  Decision-­‐Makers    

6  Reasons  Why  Your  Business  will  Benefit  from  Social  Media  

REASON  #1  

Increased  access  to  your  target  audience.  

REASON  #2  

Open  line  of  communicaZon.  

REASON  #3  

Reduce  MarkeZng  Spend.  

REASON  #4  

An  opportunity  to  grow  awareness.  

REASON  #5  

The  ability  to  meet  &  exceed  customer  expectaZons.  

Social Media!

Direct Mail !

SEO!

Public Relations!

Trade Shows !

Website!

Search !

REASON  #6  

Easily  integrated  into  exisZng  markeZng  plans  to  help  drive  goals  and  objecZves.  

Why  Social  Media,  Why  Now?    What  Do  I  Do  First?  How  are  companies  using  social  media  

þ product launch�

þ social media ONLY �

þ saved Cisco over $100,000 in marketing campaign �

þ  launched “Get Well” app on Facebook �

þ friends used the app to send ‘actual’ personalized cans of soup �

þ promoted campaign on facebook page and through facebook ads �

þ  increase awareness of tournament & charity tie-in �

þ multi-channel integrated social campaign developed�

þ  attendance was 5x greater �

Why  Social  Media,  Why  Now?    What  Do  I  Do  First?  

What  Do  I  Do  First  

RESEARCH  &  BENCHMARK    

KNOW  YOUR  AUDIENCE    

SIZE  UP  YOUR  COMPETITION  

• Gain  Buy-­‐In  • Outline  Social  Media  Policy    

• Implementa<on  &  Measurement  

It’s  Your  Lucky  Day!  

One  Custom  Social  Media  

Benchmark  Analysis  

10%  OFF  

Offer  includes  the  following:    •  Assessment  of  current  social  media  presence  •  Gap  analysis    •  Comparison  against  2  compe<tors    •  Short  list  of  opportuni<es  to  achieve  total  SO C I A L   DOM INA T I ON    

Offer  expires  on  7/31/12    

Why  Social  Media,  Why  Now?    What  Do  I  Do  First?  

QUESTIONS  

                                                                                                                                     (the  fun  is  just  beginning)  

• Gain  Buy-­‐In  • Outline  Social  Media  Policy    

• Implementa<on  &  Measurement  

Upcoming  WebbMason  Webinars  

thank    you    very    much  

interested  in  wm’s  social  media  services:  

e:  jbernier@webbmason.com  P:  1-­‐443-­‐589-­‐1448        or  contact  your  wm  sales  representa<ve    

for  more  info  on  wm:  www.webbmason.com