why engineering graduates need a professional online presence
Post on 15-Jul-2015
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The
importance
of a
professional
online presence
for future
Engineering
Graduates
SUE BECKINGHAM @suebecks
Sheffield Hallam University
Taking ownership of YOUR professional online
presence
Building valuable networks
Developing confident digital skills
Standing out from the crowd
Key objectives
Professional use of Twitter
Take note...
Professional Bodies and Engineering companies are sharing tweets
about jobs, internships, careers information
LinkedIn members did over 5.7 billion professionally-
oriented searches on the platform in 2012.
More than 4 million companies have LinkedIn Company
Pages.
There are more than 1.5 million unique publishers actively
using the LinkedIn Share button on their sites to send
content into the LinkedIn platform.
LinkedIn members are sharing insights and knowledge in
more than 2.1 million LinkedIn Groups.
In the second quarter of 2014, mobile accounted for 45
percent of unique visiting members to LinkedIn.
LinkedIn Facts
Build your
personal digital
rolodex
Connections can be
accessed anytime
and anywhere from
your chosen device
LinkedIn helps you keep in
touch with your connections
as the onus is on the
individual to keep their
contact details up to date.
Make sure your LinkedIn
Profile is complete and up-
to-date so that potential
connections know you’re
bona fide.
Professionals and experts
in your field will be more
likely to respond to your
inquiries if you have a
complete profile including
a professional headshot.
LinkedIn Advanced People Search helps you easily find
experts and sources. Search by company name, company
size, keywords, title or any other aspect to find exactly the
source you need. Click on the person’s profile and you’ll see if
anyone in your network knows them and can introduce you.
Whilst developing your profile opt to make it private
until you are ready to share it
#1Look at the
privacy
settings and
options
Click on the 'Edit Profile' button to update
any of the sections or the 'Improve your
profile' button for suggestions.
Proofread any changes you make for errors!
#3Complete
your whole
profile
Think about the key search words people would
use if they were looking for:
experts with skills in your field
experienced individuals to collaborate with
the best course to apply for
#4Include
relevant
keywords
Your headline will default to your
current job title, but this can be edited
to add further information and keywords
#5Edit your
headline
The default URL will also include random numbers
and letters and appears underneath your photo.
uk.linkedin.com/pub/your-name/1x/11x/111
Customise this to have your full name then add to:
• your email signature
• business cards
• your bios on other social sites
#6Customise
your public
profile URL
Add relevant skills to your profile.
Valued connections may then publically endorse
your skills and expertise
#7Add skills
to your
profile
You may give others a recommendation, but do also
consider asking people you have worked with to
give you one too.
#8Ask for
recommendations
• Connect with current and previous work colleagues
• Search by name, company, school, email contacts
or group members. Drill down using advanced
people search.
• Develop relevant 2nd and 3rd degree connections
#9Make
connections
• Join groups and engage in discussion
topics and answer questions in your
specialism
• Develop new connections and network
• Create your own group
#10Join relevant
Groups
#13Add your
SlideShare
presentations
http://www.slideshare.net/suebeckingham
Resources: go.shu.ac.uk/socialmedia
How to use social media responsibly
How your personal use of Social media
relates to the University's rules and
regulations; what is inappropriate, and the
associated consequences
Managing your digital footprint
Four ways to stop your social media past
damaging your real-life future; simple steps to
clean up and manage your social media
identity
Using social media for learning
Make social media work for you and stand out
from the crowd by identifying and harnessing
opportunities
Using social media to enhance your
employability
Outlining the ways in which social media can
improve your employability and develop a
satisfying career
Sue Beckingham
Educational Developer with a research interest in the use of social media
in education.
Blog: http://socialmediaforlearning.com/
LinkedIn: linkedin.com/in/suebeckingham
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