creating an online professional presence using social media

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Creating an Online Professional Presence Using Social Media

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Page 1: Creating an Online Professional Presence Using Social Media

Creating an Online Professional Presence Using

Social Media

Page 2: Creating an Online Professional Presence Using Social Media

How Do We Use Social Media?

• Social Networking• Connect & stay connected with others

• Photo / Video sites• Share personal interests, pictures, and videos

• Blogging• Show what you know and what you can do

Page 3: Creating an Online Professional Presence Using Social Media

Common Social Media Tools

• Facebook

• Twitter

• LinkedIn

• YouTube

• Blogs

Page 4: Creating an Online Professional Presence Using Social Media

Creating an Online Professional Presence

• Why should you have an online presence?• Let people find you • Build community• Communicate your key skills,and professional

goals

Page 5: Creating an Online Professional Presence Using Social Media

What is Your Purpose?

Page 6: Creating an Online Professional Presence Using Social Media

How to Use Social Media Tools?

Page 7: Creating an Online Professional Presence Using Social Media

Where Do We Start?

FIRST THING: Google yourself!!!!!

Page 8: Creating an Online Professional Presence Using Social Media
Page 9: Creating an Online Professional Presence Using Social Media

LinkedIn

This is where you make business contacts

Most important tool for your online professional presence

Page 10: Creating an Online Professional Presence Using Social Media

Benefits of LinkedIn

“Advanced” People Search: Alumni, Clubs, Professional Groups

Follow Companies

Check Discussions, News, Jobs, Updates, Members

Find out events others are attending

Find out LinkedIn Groups

Page 11: Creating an Online Professional Presence Using Social Media

Winning LinkedIn Profile

Page 12: Creating an Online Professional Presence Using Social Media

Creating your LinkedIn Profile

Tip: Visit LinkedIn at http://www.linkedin.com and follow the tutorial to learn aspects about the site and create an account

Start with your education and work history (internships, volunteer)

Display your information for others to find (linked in URL)

Create a summary section, include specific keywords (e.g., specific technical skills, languages).

Include a Professional Picture or Head Shot

Page 13: Creating an Online Professional Presence Using Social Media
Page 14: Creating an Online Professional Presence Using Social Media

Complete Your Online Presence

Page 15: Creating an Online Professional Presence Using Social Media

Learn about and follow companies

Find helpful linksPost comments, recommendations & thank-you’s

Share what you’re doingCreate Groups

Page 16: Creating an Online Professional Presence Using Social Media

Using Facebook Use the Info Page! (Public)

EducationWork ExperienceSummaryInclude Professional Contact Info

(LinkedIn, website)

Privacy Settings

Page 17: Creating an Online Professional Presence Using Social Media

Follow people you want to know

Follow industry-specific information

Connect & share

Page 18: Creating an Online Professional Presence Using Social Media

Using Twitter

Know why you are on Twitter and speak to that topic

Follow people you’re working with/interested in, build relationships

Tweets should be professional, informative, match with your ‘purpose’

Use hashtags for information

Keep active (post interesting articles – tweet and retweet!)…but not too much

If just for fun, keep it private

Page 19: Creating an Online Professional Presence Using Social Media

Your Profile on Twitter

One Line Bio, (utilize the personal tagline)

Put the url of your blog, LinkedIn profile etc.

Your picture

Don’t follow people who might make you look less than professional

Link Facebook, Twitter, & LinkedIn Updates

Page 20: Creating an Online Professional Presence Using Social Media

Social Media Tools

• The key is access! (information, people) --- YOU need to create content and value

• Engage and connect

• Time and attention is required

• Doing the right things for the right reason is essential