how to optimize your professional online presence

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How to optimize your professional online presence Stephanie Leishman [email protected] twitter.com/hatchsteph apiarity.com

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Page 1: How to Optimize Your Professional Online Presence

How to optimize your professional online presence

Stephanie [email protected]/hatchsteph

apiarity.com

Page 2: How to Optimize Your Professional Online Presence

About me; about Apiarityapiarity.com steph.me

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ObjectivesIHow can I use social media and websites for professional growth?

IIWhat is my professional identity—my brand?

III Should I create a website?

IVWhat social media networks exist and how should I use them?

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I. How do professionals use

social media and websites for professional growth?

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Some reasons professionals use social media and websites

1 To augment, build on, digitize, distribute the resume/CV 2 To network and connect with other professionals 3 To find and act on job postings 4 To research companies—and help them research you 5 To boost positive mentions of your work on the web 6 To take control of your online presence 7 To continue learning and stay relevant in your field

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II. What is my brand?

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Two or three words

1 2

(3)

You might think you’re more impressive when you list a lot of abilities, but you’re far less memorable. You can’t be everything, e.g., violinist/consultant/dancer/inventor/entrepreneur/teacher. Just choose two (maybe three) words to describe yourself.

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Identify subtopics

12

(3)

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Identify subtopics

Project management

Event registration

CreativityEvent planning

Vendor relations

Innovation

Design

Art, artists

“I specialize in planning unique, creative events.”Content ideas: five tips for managing event vendors, the importance of collaborating with artists on stage design for keynotes and panels, latest Forbes article on innovation

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III. Should I create a

website?

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Make your CV interactive

Hyperlink anything, such as article titles.

http://jonahberger.com/author-bio/

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Display all projects in one place

Showcase projects in a grid and allow viewers to click through to learn more.

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Give them something that won’t go out of date

Present live, continuous (always up to date) listing of your experience.

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Website providersWordpress

Blogger

Wix

Weebly

Squarespace

…and more

Want a domain? Search its availability at domainr.com

Otherwise, your domain will be something like

[yourname].wordpress.com

[yourname].blogger.com

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Squarespace

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Wordpress

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Wix

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Weebly

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Blogger

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About.me

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Types of website pages1 Projects2 Publications 3 Speaking4 Leadership 5 Contact6 Blog7 Resume, CV 8 Portfolio 9 Volunteer10 Education, Certifications11 Teaching12 Awards13 Eventsetc. (consider your industry)

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IV. How can I use social

media?

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What social networks should I join?

It depends.

1 What role do you have/want? 2 Where are the people in your industry? 3 What content are/will you be creating?

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LinkedIn headline

Your headline is important!

Often it is the first thing people see.

Can be your position, achievements, and/or strengths.

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LinkedIn summaryYou can use a variety of approaches for the summary section.

Story/leadership journey

Elevator pitch

Excerpts of recommendations or press clips

First person/third person

Focus on history/achievements or future/goals

Serious/humorous/modest/promotional

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LinkedIn endorsements1 Choose skills recruiters would actually look for when hiring for the position you want.

2 Focus on skills that differentiate you.

Do not list basic skills that someone with your education or experience is assumed to have (e.g. if you’ve been an administrative assistant for ten years, you do not need to list Word as a skill).

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Connecting on LinkedInAlways message when you connect, whether you’re inviting or accepting.

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LinkedIn tagsUse tags.

Make a note the moment you connect with someone.

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LinkedIn for job searchDownload the app

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LinkedIn for job searchSearch on

LinkedIn

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LinkedIn groups

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LinkedIn searchSearch a keyword and find jobs, people, groups, and companies

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LinkedIn searchExample: search for groups

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SlideSharePost your presentations online. Feature your expertise and projects.

Source: http://www.slideshare.net/mdrangst/acpa2014-grants-33283388

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SlideShare + LinkedInEmbed presentations on your LinkedIn profile.

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Save SlideShare slides for later reference

Learn new skills; clip slides to save for later review.

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Use Canva to make great presentations

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Use Canva to size images

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Use Flickr to showcase your work

Graphic designers, artists, event planners, photographers, knitters, etc. can feature work.

Flickr slideshows can be embedded elsewhere.

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Twitter

Tweet consistently and frequently using key words and topics in your industry.

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Twitter bioDoes your bio reflect your professional passions and expertise? Unless you’re famous, you need to tell people who you are.

X

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Twitter lists

Create Twitter lists.

Organize your connections.

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Twitter chatsJoin a Twitter chat in your industry.

Education #EDchat

Higher-ed social media #HESM

Job/internship search for young professionals #internpro

Writing #AmWriting

Improve your LinkedIn profile #linkedinchat

Improve teaching skills #profdev

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Academia.eduPost your papers and talks to increase citations.

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Chronicle Vitae

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ResearchGate.netPost your papers and talks; showcase your academic influence and expertise.

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Use YouTube to develop your skills

You can learn almost anything on YouTube. What skills do you want to master?

Example: Toastmasters publishes videos on public speaking.

Source: https://www.youtube.com/watch?v=AykYRO5d_lI

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InstagramMix it up. A mix of you, your work, quotes that inspire you, and what you spend your time doing (professionally and personally).

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Instagram

You can create images in more circumstances than you think.

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Instagram

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PeriscopePeriscope is a live video platform. Teach a skill in 5 minutes.

Discuss an issue in your industry. Interact with viewers.

http://www.apiarity.com/blog/my-early-

periscope-mistakes

click

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AnchorImagine Snapchat and podcasting had a baby. It would be Anchor; record short snippets of audio that last 24 hours.

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YammerPost in Yammer to get noticed internally, especially if you’d like another job at MIT.

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MediumShowcase your writing with long-form content. Write something meaningful. Use the new mention feature to bring other voices into your writing.

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Tips

1 Don’t spread yourself too thin—start with 1-2 social networks. 2 Don’t post solicitations (e.g., “I need a job,” “Fund my project”). 3 Be personal and approachable without being too casual. 4 Use multimedia—images, text, slideshows, sound, videos, etc. 5 Audit your online identity (sign out of Google first). 6 Don’t be scared, but do be cautious.

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Tips

7 Be honest, uplifting, and kind.

Ask yourself:

• Am I telling the truth about myself? • Am I contributing uplifting, positive content online? • Am I treating others with kindness, even when we disagree?

Page 57: How to Optimize Your Professional Online Presence

Stephanie Leishman

[email protected]/hatchsteph

apiarity.com