How to Optimize Your Professional Online Presence

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Post on 14-Apr-2017



Self Improvement

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  • How to optimize your professional online presence


  • About me; about


  • ObjectivesIHow can I use social media and websites for professional growth?

    IIWhat is my professional identitymy brand?

    III Should I create a website?

    IVWhat social media networks exist and how should I use them?

  • I. How do professionals use

    social media and websites for professional growth?

  • Some reasons professionals use social media and websites

    1 To augment, build on, digitize, distribute the resume/CV 2 To network and connect with other professionals 3 To find and act on job postings 4 To research companiesand help them research you 5 To boost positive mentions of your work on the web 6 To take control of your online presence 7 To continue learning and stay relevant in your field

  • II. What is my brand?

  • Two or three words

    1 2


    You might think youre more impressive when you list a lot of abilities, but youre far less memorable. You cant be everything, e.g., violinist/consultant/dancer/inventor/entrepreneur/teacher. Just choose two (maybe three) words to describe yourself.

  • Identify subtopics



  • Identify subtopics

    Project management

    Event registration

    CreativityEvent planning

    Vendor relations



    Art, artists

    I specialize in planning unique, creative events.Content ideas: five tips for managing event vendors, the importance of collaborating with artists on stage design for keynotes and panels, latest Forbes article on innovation

  • III. Should I create a


  • Make your CV interactive

    Hyperlink anything, such as article titles.

  • Display all projects in one place

    Showcase projects in a grid and allow viewers to click through to learn more.

  • Give them something that wont go out of date

    Present live, continuous (always up to date) listing of your experience.

  • Website providersWordpress





    and more

    Want a domain? Search its availability at

    Otherwise, your domain will be something like




  • Squarespace

  • Wordpress

  • Wix

  • Weebly

  • Blogger


  • Types of website pages1 Projects2 Publications 3 Speaking4 Leadership 5 Contact6 Blog7 Resume, CV 8 Portfolio 9 Volunteer10 Education, Certifications11 Teaching12 Awards13 Eventsetc. (consider your industry)

  • IV. How can I use social


  • What social networks should I join?

    It depends.

    1 What role do you have/want? 2 Where are the people in your industry? 3 What content are/will you be creating?

  • LinkedIn headline

    Your headline is important!

    Often it is the first thing people see.

    Can be your position, achievements, and/or strengths.

  • LinkedIn summaryYou can use a variety of approaches for the summary section.

    Story/leadership journey

    Elevator pitch

    Excerpts of recommendations or press clips

    First person/third person

    Focus on history/achievements or future/goals


  • LinkedIn endorsements1 Choose skills recruiters would actually look for when hiring for the position you want.

    2 Focus on skills that differentiate you.

    Do not list basic skills that someone with your education or experience is assumed to have (e.g. if youve been an administrative assistant for ten years, you do not need to list Word as a skill).

  • Connecting on LinkedInAlways message when you connect, whether youre inviting or accepting.

  • LinkedIn tagsUse tags.

    Make a note the moment you connect with someone.

  • LinkedIn for job searchDownload the app

  • LinkedIn for job searchSearch on


  • LinkedIn groups

  • LinkedIn searchSearch a keyword and find jobs, people, groups, and companies

  • LinkedIn searchExample: search for groups

  • SlideSharePost your presentations online. Feature your expertise and projects.


  • SlideShare + LinkedInEmbed presentations on your LinkedIn profile.

  • Save SlideShare slides for later reference

    Learn new skills; clip slides to save for later review.

  • Use Canva to make great presentations

  • Use Canva to size images

  • Use Flickr to showcase your work

    Graphic designers, artists, event planners, photographers, knitters, etc. can feature work.

    Flickr slideshows can be embedded elsewhere.

  • Twitter

    Tweet consistently and frequently using key words and topics in your industry.

  • Twitter bioDoes your bio reflect your professional passions and expertise? Unless youre famous, you need to tell people who you are.


  • Twitter lists

    Create Twitter lists.

    Organize your connections.

  • Twitter chatsJoin a Twitter chat in your industry.

    Education #EDchat

    Higher-ed social media #HESM

    Job/internship search for young professionals #internpro

    Writing #AmWriting

    Improve your LinkedIn profile #linkedinchat

    Improve teaching skills #profdev

  • Academia.eduPost your papers and talks to increase citations.

  • Chronicle Vitae

  • ResearchGate.netPost your papers and talks; showcase your academic influence and expertise.

  • Use YouTube to develop your skills

    You can learn almost anything on YouTube. What skills do you want to master?

    Example: Toastmasters publishes videos on public speaking.


  • InstagramMix it up. A mix of you, your work, quotes that inspire you, and what you spend your time doing (professionally and personally).

  • Instagram

    You can create images in more circumstances than you think.

  • Instagram

  • PeriscopePeriscope is a live video platform. Teach a skill in 5 minutes.

    Discuss an issue in your industry. Interact with viewers.



  • AnchorImagine Snapchat and podcasting had a baby. It would be Anchor; record short snippets of audio that last 24 hours.

  • YammerPost in Yammer to get noticed internally, especially if youd like another job at MIT.

  • MediumShowcase your writing with long-form content. Write something meaningful. Use the new mention feature to bring other voices into your writing.

  • Tips

    1 Dont spread yourself too thinstart with 1-2 social networks. 2 Dont post solicitations (e.g., I need a job, Fund my project). 3 Be personal and approachable without being too casual. 4 Use multimediaimages, text, slideshows, sound, videos, etc. 5 Audit your online identity (sign out of Google first). 6 Dont be scared, but do be cautious.

  • Tips

    7 Be honest, uplifting, and kind. Ask yourself:

    Am I telling the truth about myself? Am I contributing uplifting, positive content online? Am I treating others with kindness, even when we disagree?

  • Stephanie Leishman