why are indian hospital websites so bad ?

Dr Aniruddha Malpani, MDwww.informationtherapy.in

The Hospital CEO’s dream100% bed occupancyHospital of first choice for patientsDelighted patientsHappy staff

The Hospital CEO’s nightmareAngry patientsArrogant doctorsMalpractise suits ( lack of informed consent)Unhappy staffBad reviews online, damaging the hospital’s

reputationEmpty beds

Our solution allows you to Acquire new patients   Delight your old ones Free up your doctor’s timeHelp with risk managementEnsure informed consent

TodayPatients associate hospitals with :

Illness, fear and painEndless waitingRude staffExcessive hospital billsConsidered to be a necessary evil

Using the internetYou need to proactively establish a more

positive relationship with your patients - and their family members.

 When people fall ill, they use the internet extensively to research their treatment options

Can you help them in their time of need with Information Therapy ?

Poor content on your website When websites focus on the hospital and not

the patient, the opportunity for trust building is lost.

Providing the patient with what he wants to know – information about his symptoms and his treatment options can build that trust.

Why not embrace that opportunity ?Compare your website with

www.MayoClinic.com !Are you really world class ?

Not an easy task !Writing high quality medical content

specifically for patients is difficult and time consuming

You can now instantly license the information your subscribers need to manage their health concerns from the world leader in patient education, Healthwise Knowledgebase !

www.healthwise.org !

Makes business sense !Create patient loyalty – your website can be point

of first contact anytime the patient has health queries

You become the trusted health providerLifelong relationshipReduce risk of malpractise suits because you can

document you have proactively educated your patients

Create brandingYour doctors can prescribe Information online,

saving them time

The hospital business is getting competitive ! Need to create patient loyalty !Will the patient’s relatives and visitors come

to you when they fall ill ?What makes you better ?Can attract potential patients by providing a

unique differentiator! Better than wasting money on generic

advertising

Save money ! No need to waste money on attracting

“referrals”All patients are now onlineThey are hungry for informationIf you provide reliable information to them

when they need it, they will trust youWill come directly to youCut out the middleman !

Healthwise Knowledgebase

Ask a Health Expert

Health Information at a click

BenefitsYou will be promoting health – not just

treating illness!Proactively helping your patients to remain

healthy Major differentiator – stand out from your

competitors

Learning from the USAMany leading hospitals in the US use the

Heathwise Knowledgebase on their website

Value add Engage with your patients – and potential

patientsAll of us are potential patients !Encourage them to call you as point of first

contactBuild trust and loyaltySend regular ezines to help them remain well

Very cost effective investmentAnnual license costs only a few rupees per patient

Great way to create patient delight !The knowledgebase is a starting point to engage

customersYou need to build upon it further using a call

centre

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Rich actionable content

Try it out yourself at www.healthlibrary.com/healthwise.php