bad websites kill fan loyalty: do digital the right way
TRANSCRIPT
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Bad Websites Kill Fan Loyalty: Do Digital the Right Way
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But what really is a bad website?
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Are we talking tech or content?
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Content Landscape 2014• Creating website now is about content distribution vs
page creation• The Attention Web - content that keeps you engaged• Publish once, distribute to all platforms• Using multi platform as the curation tools – photo,
videos, and audio• Curating content is critical as breaking new content,
something “new” is impossible• Real Time web = no time for masterpieces• Opinion + thought matter + so does personality /
individuality• Live media vs On Demand Media – doesn't expire as fast
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Engagement Oriented Sites P.R.E.A.M. Sites = Page Views Rule Everything Around Me
• Viralnova, EliteDaily, Distractify• Buzzfeed, Upworthy, Vox, and Gawker = 250 million
monthly unique visitors• While all U.S. newspaper websites pull in about 141
million online monthly uniques
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Content Distribution vs Page Creation
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Multi Platform Content Rising – Video Networks
• Video networks now attract as much traffic as top 50 sites
• These video networks are highly music focused
• Warner Music Group nabs 24 million unique video views per month vs NY Times gets 35 million unique visitors
• Fullscreen, Maker Studios, Warner Music, and ZEFR would all rank on Comscore’s top 50 sites if you count unique viewers of their video content as “site views”
CONFIDENTIAL TO ACQUIA
2014 reveals new entrants:- Style Haul- Warner Bros Video Fan Platform
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Multi Platform Content Rising – Video Networks
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Social Curation is Critical
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Personality in Digital
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AETV.com
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Why Integration is Key: The Complexity of Media & Entertainment Sites Analytics
Google AnalyticsChartbeatBlueKaiCheckd.inMixpanelNew RelicComscoreFacebook Domain InsightsSiteCatalystKissMetricsAcquia LifttTrueCentric
Social Curation
Rebel MouseLiveFyre/StorifyMass RelevanceChuteArktanTint Up
Single Sign On
GigyaOAuthJanrainFacebook Connect
Gamification
BadgevilleBunchballCheckd.inAppreciation Engine(Metablocks)
Commenting Systems
DisqusEchoFacebook CommentsMollom\
Audio Players
SoundCloudjPlayerRdioSpotifyBeats Music
Video Players
YouTubeBrightcoveOoyalaKalturaFlash
MailchimpExact TargetFanbridgeConstant ContactCampaign MonitorMad MimiAweber
SEO Plug Ins
YoastRAMP
Social Widgets / Plug Ins
FacebookTwitterPinterestFoursquareInstagramGoogle PlusTumblr(Snapchat)
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2006: 22% of Top Sites are Media and Entertainment Companies• NYTimes gained traffic by
buying About.com in 2005
• Time Warner network benefitted from AOL acquisition in 2000
• Weather Channel won digital access to weather data
• Viacom excelled with MTV.com and Nick.com serving youth demo
• CBS, Disney, and News Corp did ok but fell below top 25
• Music companies did not have digital networks yet
• Newspaper publishers like Scripps and Gannett faired ok while magazine publishers were absent 2006 Pure Play Media and Entertainment Companies
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• Through digital acquisitions and focus on site build strategy – companies like Viacom, CBS, and NBC have tripled their monthly audiences
• Magazines have shifted to digital and now appear in the top 50 sites list – Meredith and Hearst
• CBS and Turner are the top performing digital networks despite Comcast’s market position and purchase of NBC
• CBS does well because of CNET sites purchase (2008)
• Turner does well because of strong affinity to news content (manages CNN sites) and sports rights (NBA, MLB, NASCAR)
NOW : 36% of Top 50 Sites are Media and Entertainment Company Networks
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Let’s Look at Some Engaging Media Sites!
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Site WalkthroughsEmmis Communications (Acquia Cloud Site Factory / Blink Reaction)
http://www.kshe95.com/http://www.971talk.com/
The Doors (Acquia Cloud / Idea Den)
https://www.thedoors.com/home
MSNBC (Acquia Cloud / NBC Universal)
http://www.msnbc.com/ https://austin2014.drupal.org/session/msnbccom-mission-impossible
Ultraviolet (Acquia Cloud / Digitaria)
https://uvvu.com/
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THANK YOU