what we've learned so far about sm

What we’ve learned so far about social media for business

Agenda

1. Our 5 rules of social media for business2. Content is King3. Facebook4. Linkedin5. Twitter6. YouTube7. Resources

Our 5 Rules of Social Media for business

1.Social media is a collection of communication tools. It’s what you do with those tools that matters

2.Social media is about people – not technology or your products and services

3.Develop a give first mentality – don’t sell – connect

4.If you’re going to do it, do it on a consistent basis

5.Create, find and share content that people will want to consume and spread

Content is KING!

Audience

Webinars Podcasts Videos

Articles Blogs

White Papers eBooks Photos

Facebook

What is it…

1. Primarily for connecting with family and friends2. You can share photos, videos, links and have online

conversations3. The worlds biggest social network4. Over 750 million users and counting (16 million in Canada)

Facebook

5 Action steps for your business…

1. Create a separate page for your business2. Identify the FB friends you have that have a business

connection3. Direct message these individuals and invite them to join 4. Share content your friends will find interesting5. Join in conversations

Linkedin

What is it…

1. Primarily for connecting and sharing with business colleagues2. The worlds biggest business-to-business social network3. Over 120 million users (3 million in Canada)

Linkedin

5 Action steps for your business

1. Create your profile – what do you want to be known for?2. Build your network – who do you know – who do you want to

know?3. Join or create groups – listen first and ask great questions4. Connect directly with at least 2 people a day and start a

conversation5. Share content daily

Twitter

What is it…

1. Primarily for connecting with people/topics you find interesting 2. Must use 140 characters or less to communicate3. Over 200 million users

Twitter

5 Action steps for your business

1. Create a profile that describes the real you2. Follow people that you want to connect with or learn from3. Start conversations4. Share what you’ve learned, ideas you have and great content5. Tweet at least 5 times a day

YouTube

What is it…

1. Primarily for uploading and sharing videos2. The worlds largest video sharing site – 3 billion videos viewed

per day3. 490 million unique visitors per day

YouTube

5 Action steps for your business

1. Create videos that people will want to watch2. Start your own YouTube channel3. Embed your videos in your website – don’t send people to

YouTube4. Spread the word about your videos via other social tools5. Create a calendar so you produce new content regularly

What would happen if I Googled YOU?

ResourcesBooks1.Unmarketing2.Content Rules

Websites1.Triggerstrategies.ca2.Hubspot.com3.Mashable.com4.Marketingprofs.com

Help from the horses mouth1.Business.twitter.com2.Help.linkedin.com/app/home3.Youtube.com/t/about_youtube4.Facebook.com/help/?ref=drop

Thank You

triggerstrategies.ca