what to pack in your sm pantry · an inventory of social media tools. first, a metaphor. agencies...

WHAT TO PACK IN YOUR SM PANTRY:

AN INVENTORY OF SOCIAL MEDIA TOOLS

First, A Metaphor.

Agencies Are Like Restaurants.

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Client Centric.

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The Power of Presentation.

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Let Off Steam.

Fancy Tools Required.

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Shiny Tools Syndrome.

Barely-Used Shiny Tool Syndrome.

(LOTS OF

SHINY TOOLS.)

Agenda

• 4 Tips to Avoid the Barely‐Used Shiny Tool Syndrome

(LET’S START A RESTURANT!)• Tools for Planning Your menu

• Tools for Finding the Best Critics• Tools for Managing your Orders

• Tools for Managing your Business• Desert!

Agenda

• 4 Tips to Avoid the Barely‐Used Shiny Tool Syndrome

(LET’S START A RESTURANT!)• Tools for Planning Your Menu

• Tools for Finding the Best Critics• Tools for Managing your Orders

• Tools for Managing your Business• Desert!

4 Tips to Avoid Barley-Used Shiny Tool Syndrome

Tool Tip #1: Make Sure It’s a Tool You Really Need.

Tip #2: Select the Right Tool For The Job

Tip #3 - Training & Practice Are Essential.

Tip #4: Not All Tools Are Created Equal.

$ $$ $$$

Agenda

• 4 Tips to Avoid the Barely‐Used Shiny Tool Syndrome

(LET’S START A RESTURANT!)• Tools for Planning Your Menu

• Tools for Finding the Best Critics• Tools for Managing your Orders

• Tools for Managing your Business• Desert!

Agenda

• 4 Tips to Avoid the Barely‐Used Shiny Tool Syndrome

(LET’S START A RESTURANT!)• Tools for Planning Your Menu

• Tools for Finding the Best Critics• Tools for Managing your Orders

• Tools for Managing your Business• Desert!

Lets Start a Restaurant!

Listening Tools

Listening Tools.

$ $$ $$$

Influencer Identification Tools

Influencer Identification Tools.

$ $$

Influencer Notification Tools

Notification Tools.

$ $$

Monitoring & Management Tools

Monitoring Tools.

$ $$ $$$

Engagement AnalyticsWorkflow Security Support

Awarenesslistening, aggregating and prioritizing signals across all social channels 

Engagementpublishing, interaction and activation on all channels from a single, central location 

Measurementtracking, analysis and reporting of reach, engagement, activity, conversion and other key social metrics 

Coordinationorganizing and managing people, processes and activity across brands, campaigns, accounts and teams 

Integrationarchiving all social data in one place as well as connections to other enterprise systems, data and processes 

Engagement PlatformA unified platform to monitor, manage and measure your social media initiatives

Restaurant Revenue Tools

Take the Integral View of Revenue.

PAID OWNED

EARNEDROI 

Must Know / Establish:

• Website Objectives• Conversion Goals• Attach a $ Estimate to goal if there is no e‐commerce. 

Business Management Tools.

$ $$$

Agenda

• 4 Tips to Avoid the Barely‐Used Shiny Tool Syndrome

(LET’S START A RESTURANT!)• Tools for Planning Your Menu

• Tools for Finding the Best Critics• Tools for Managing your Orders

• Tools for Managing your Business• Desert!

Agenda

• 4 Tips to Avoid the Barely‐Used Shiny Tool Syndrome

(LET’S START A RESTURANT!)• Tools for Planning Your Menu

• Tools for Finding the Best Critics• Tools for Managing your Orders

• Tools for Managing your Business• Desert!

3 QUICK DESERTS

Facebook Skepticism?

Facebook Skepticism?

Facebook Skepticism?

Earned Vs Paid Media.

Facebook Skepticism?

Data is the Key to Making “Earned Media” work in Social Media.

Desert #1

Desert #2

Desert #3

WHAT TO PACK IN YOUR SM PANTRY:

AN INVENTORY OF SOCIAL MEDIA TOOLS

INQUIRIES@10LouderStrategies.com

@darbtx

Thank You!Brad B McCormick