what on-earth-is-seo-in-2014

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In this presentation Ned reflects on how he defined SEO for a non-technical audience in April 2014, and then redefines it for a more technical audience in 2014. He places SEO into the wider inbound marketing context, and offers a helpful infographic to help describe it.

TRANSCRIPT

January 2014 @nedwells

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© Copyright 2014 Cicada Online Ltd. All rights reserved

What on earth is SEO?

January 2014 @nedwells

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January 2014 @nedwells

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© Copyright 2014 Cicada Online Ltd. All rights reserved

So many definitions!

Here’s what I said last year, to a non-technical audience:

January 2014 @nedwells

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© Copyright 2014 Cicada Online Ltd. All rights reserved

What is SEO?

4

January 2014 @nedwells

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SEO is an outcome of digital marketing.

5 Taken from http://www.portent.com/blog/seo/wtf-is-seo.htm

January 2014 @nedwells

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Digital marketing is… Making websites: •  Easier to find •  Easier to use •  Easier to measure

6

And…

January 2014 @nedwells

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And in 2014?

…. to a more technical audience?

January 2014 @nedwells

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On-page and off-site signals that help search engines judge the relevance and authority of a

webpage

There are 200+ signals. Check out these references: •  http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

•  http://backlinko.com/google-ranking-factors

January 2014 @nedwells

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© Copyright 2014 Cicada Online Ltd. All rights reserved

January 2014 @nedwells

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© Copyright 2014 Cicada Online Ltd. All rights reserved Source: http://moz.com/blog/topics-people-over-keywords-rankings-whiteboard-friday

January 2014 @nedwells

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© Copyright 2014 Cicada Online Ltd. All rights reserved

January 2014 @nedwells

cicada-online.com

© Copyright 2014 Cicada Online Ltd. All rights reserved

www.cicada-online.com

Ned Wells

@nedwells

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Thank you

ned@cicada-online.com

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