what is cloud telephony

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What is cloudy telephony and how can it help you if you're a small business looking to connect with potential customers?

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Cloud telephony

What is it?

Is it useful?

When you are ready to start your new company,

there are many things to think about…

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What kind of business to start? Maybe you want

to start a manufacturing plant? Textile?

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Retail? Supply chain?

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Or only shoes with a focus on heels?

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You do your calculations, and figure a way to

make money.

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Then go to a bank, or an investor, or a family-

friend, and start the business with some money

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You get your equipment in place and are ready for

the big launch!

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You may even call a celebrity hoping this should

be the icing on the cake

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And you are out there, and ready to serve

customers…

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But, customers don’t turn up by themselves…

We don’t spend enough time thinking

about lead sourcing

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Your customer is spending 2 hours a day here..

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Or, he/she is watching this...

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Or, there is no power!

We need to connect to remote customers

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Remote Customers get in touch with your business

through a phone call (or SMS)

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Or through the internet (on your website)

We know what to do on Internet

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We also know where calls come from..

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Most people start by using the personal phone

number for their company too….Nothing wrong

with that

But, Cell phones are not designed to run

a business

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When one customer is talking to your employees,

all others get an engaged tone!

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Maybe, your phone ran out of battery?

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Or, there will be no service in the Jungle Resort

you are in...

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Or, when you are sick and you get up, you could

have lost 15 customers!!

A missed call is a lost customer

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Naturally, you add more phone numbers so you

don’t miss a call, right?

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Very soon, you end up so many numbers..and it

does not help!

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To solve this problem, Some people proceed

towards an EPABX…

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EPABX is hardware, so it costs money

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EPABX is not available in all places. There are last

mile connectivity issues

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And the current bill keeps adding up...

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And, you need power backup (UPS/Inverter) etc

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And there are WIRES involved in this wireless

world...

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All these physical parts mean, it is going to take

time to set up…

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Getting support is a big problem too…

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Someone comes to set up the system once and

then, no one knows what to do with it…

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Your phone system does not expand or contract

based on how your business performs!

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Things can’t be measured: You don’t know how

many calls you got, how many you missed etc!

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It is not mobile: When you go out of your office,

you have to leave your company phone system

behind…

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And if this happens, the lines will get cut.

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Some companies also try the call center. But, less

than 30 seats, call centers are too costly…

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Got suggestions or questions on this

presentation? Mail hello@exotel.in or call

+91-8088919888

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So, if phone became smart-phone,

Can phone numbers become smarter

phone numbers?

Please welcome cloud telephony

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Some features

• Instant activation of a reliable phone number

• Features for Sales, Marketing, Support and internal communication

• Functionality like voicemail, Conf bridge etc

• Connectors (to ERP, CRM etc.)

• Solutions (for Retail, E-Commerce, IT etc.)

• Analytics & Insights

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Basic use case

That’s a customer

calling. He saw your

number on the website

That’s another customer

You Your partner

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How does it fit?

150 Rs

Prepaid

Per month

750 Rs Postpaid per month

18750 Rs per month

EPABX

This is cloud telephony (2500 Rs to 5000 Rs)

A few unpopular telco products

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Who does it fit?

• Newly registered companies.

• Existing SMEs with a relatively unknown phone number.

• Number for newly registered website

• Number for your Adwords account

• Contact details in your Justdial account

• More than 20 phone calls a day or,

• Leads are very costly

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Who does it fit?

• Starting a marketing campaign

• Starting a new line of business

• Starting a new Operations unit

• Automating a business process

• Starting a new source of leads based on voice/sms

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What all can it do?

• Call Recordings • Voicemail • Intelligent routing (Routing, Geo etc) • Load balancing • Reports & Graphs • Conference bridge • IVR • Bulk call marketing • Address book & lists

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How can you use it?

• Collect customer feedback

• Segregation of calls based on departments

• Loyalty programs

• Keeping customers informed

• Support number

• Sales call monitoring

• Budgeting & planning

• Marketing ROI measurement

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Cloud Telephony = Better Conversion

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Things to note

• Incoming calls will be charged

• Caller-ID is not that of calling party

• Needs Smart phone or internet connection

• Incoming call uptime is same as operator

• SMS from sender-id rather than number

• Outbound Caller-ID maybe different

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Got suggestions or questions on this

presentation? Mail hello@exotel.in or call

+91-8088919888

Get your smart phone number at www.exotel.in

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