week01 intro entrepreneurship

Entrepreneurship

What is an “Entrepreneur”?

• What do you think of when we talk about entrepreneurs and entrepreneurship?

Definitions

• The Oxford English Dictionary has three definitions of “Entrepreneur”– The director or manager of a public

musical institution– One who ‘gets up’ entertainments, esp.

musical performances– One who undertakes an enterprise; one who

owns and manages a business; a person who takes the risk of profit or loss

Definitions

• The Oxford English Dictionary has three definitions of “Entrepreneur”– The director or manager of a public

musical institution– One who ‘gets up’ entertainments, esp.

musical performances– One who undertakes an enterprise; one who

owns and manages a business; a person who takes the risk of profit or loss

Definitions

• Wikipedia goes on to define Entrepreneurship as– “…the act and art of being an entrepreneur or

one who undertakes innovations or introducing new things, finance and business acumen, in an effort to transform innovations into economic goods.”

Definitions

• Wikipedia goes on to define Entrepreneurship as– “…the act and art of being an entrepreneur or

one who undertakes innovations or introducing new things, finance and business acumen, in an effort to transform innovations into economic goods.”

• What does this really mean?

Who Are You?

• Do you think of yourselves as entrepreneurs?Why

Why not?

What makes you an entrepreneurial

• What Sort of Entrepreneur are you?

(Business) Entrepreneurs

• Defined earlier

• What makes the difference between a businessperson and an entrepreneur?– Not just innovation, but change and reinvention

Social Entrepreneurs

• Social entrepreneurship is the process of pursuing innovative solutions to social problems

• – More specifically, social entrepreneurs adopt a mission to create and sustain social value

• Is social value different or the same as economic value?

• What is the different between a social entrepreneur and a “general do-gooder”?

Creative Entrepreneurs

• Creative entrepreneurship is the practice of setting up yourself up in one of the creative industries– The focus of the creative entrepreneur differs from

that of the typical business entrepreneur or the social entrepreneur in that the primary aim is the creation and exploitation of creative or intellectual capital

• How does creative or intellectual capital differ from economic value?

So…

• … what sort of entrepreneur are you?

• It’s worth looking at the people your admire and respect

BUSINESS ENTREPRENEURS

Simon Cowell – American Idol

Oprah Winfery – Harpo Production & OWN

James Dyson

Donald Trump

New Zealanders?

New Zealanders?

Philip Mills- Les Mills

New Zealanders?

Jeremy Moon - IceBreaker

SOCIAL ENTREPRENEURS

Bill Drayton

Kerstin Forsberg

Jamie Oliver

CREATIVE ENTREPRENEURS

Trey Ratcliffe

Arts Regional TRust

Question

• What characteristics do this people have in common?– What makes them entrepreneurs?

Your Idea ???????

•Can you make a living from your cool idea?

First Question?

• What is your idea?

…………is it actually cool?

More Questions?

• Should you do it?

• How do you do it?

At this stage it tells all about you……..

And your creative or intellectual Capital

Visual Mapping your idea????