website promotion - 2 google analytics gather data

Centre for the Promotion of Imports from developing countries 1 14 januari 2014

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Google Analytics

GATHER DATA

•  Dashboard •  Add/ remove relevant parts •  Personalized

Examine Google Analytics

interface

Set time frames to analyze specific time slots

Create reports in XLS, XML, PDF, CSV, TSV

& Send report immediately or... schedule periodic reporting

•  Filters remove certain data (for instance visitors from Tanzania or with specific IP-addresses)

•  Filters simplifies data so they are easier to interpret (for instance: site-usage of europeans vs. Rest of world users)

•  Google Analytics offers standard & custom filters

Set filters

•  Conversions? •  Conversionrate •  Reports •  Site success •  “Thank you” page •  Max. 4 per profile •  Contact – Purchase – Download - Register

Set conversion goals

Check goals

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Google Analytics

GATHER DATA

Marketing