website promotion - 2 google analytics gather data

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Centre for the Promotion of Imports from developing countries 1 14 januari 2014 press “play” button to go through presentation Google Analytics GATHER DATA

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Page 1: Website Promotion - 2 google analytics   gather data

Centre for the Promotion of Imports from developing countries 1 14 januari 2014

press “play” button to go through presentation

Google Analytics

GATHER DATA

Page 2: Website Promotion - 2 google analytics   gather data

•  Dashboard •  Add/ remove relevant parts •  Personalized

Examine Google Analytics

interface

Page 3: Website Promotion - 2 google analytics   gather data

Set time frames to analyze specific time slots

Page 4: Website Promotion - 2 google analytics   gather data

Create reports in XLS, XML, PDF, CSV, TSV

& Send report immediately or... schedule periodic reporting

Page 5: Website Promotion - 2 google analytics   gather data

•  Filters remove certain data (for instance visitors from Tanzania or with specific IP-addresses)

•  Filters simplifies data so they are easier to interpret (for instance: site-usage of europeans vs. Rest of world users)

•  Google Analytics offers standard & custom filters

Set filters

Page 6: Website Promotion - 2 google analytics   gather data

•  Conversions? •  Conversionrate •  Reports •  Site success •  “Thank you” page •  Max. 4 per profile •  Contact – Purchase – Download - Register

Set conversion goals

Page 7: Website Promotion - 2 google analytics   gather data

Check goals

Page 8: Website Promotion - 2 google analytics   gather data

Check goals

Page 9: Website Promotion - 2 google analytics   gather data

press “play back” button to replay presentation

Google Analytics

GATHER DATA