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6/25/18, 4:23 PMQuality checks, testing, feedback and promotion: Google on the steps to getting | Pocket Gamer.biz | PGbiz
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COMPANYGoogle
November 26th, 2013 - 06:18pm
By Martine Paris
Google has claimed there are simple steps
developers can take to increase the chances of
their apps being featued on Google Play, stressing
the need for studios to check their releases meet
the store's quality guidelines.
Speaking at Pocket Gamer's recent Mobile Mixer in
San Francisco timed to mop up attendees at the
Dreamforce conference Google Play business
development lead Koh Kim said the most common
question she's asked is "how do I get featured in
the Google Play store?"
"First and most important step is to visit our Android dev site and check
out the Google Play Core App Quality Guidelines, because app quality
affects the long term success of your game in terms of installs, reviews,
etc," detailed Kim.
"Test your app to ensure it functions well on many devices in regards to
navigation, design - games should support standard back button
navigation and not make use of any custom on-screen back button
prompts.
"Also pay attention to your visual assets like icons, screens and videos as
to how they'll look like on the Google Play listing on the smartphone and
tablet."
Testing times
Kim went on to claim that feedback is also incredibly important, citing the
"Google Play Developer Console where you can test your app with groups
of users."
"With alpha and beta testing functionality, you can test two different
versions of your game at the same time in addition to your production
version," she added.
"Then be prepared for promotional opportunities. There are many other
places in the Google Play store that apps can be featured in addition to
Editor's Choice. Remember pitching for a Google Play editorial feature is
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Editor's Choice. Remember pitching for a Google Play editorial feature is
very similar to pitching the press. Get to know the Google Play team in
your area."
The Mixer panel in session (picture courtesy of Jon Malloy)
Kim's comments formed some of highlights from Pocket Gamer's latest
San Francisco Mobile Mixer, where attendeeds picked up pro tips on how
to launch their games amongst cocktails, award winning bites by the
GrilledCheezGuy and sultry beats by PlayStation's DJ R3Y.
Also on the panel were Konami's John Coligan, Namco Bandai's Tony
Colafrancesco, Applider's Mickey Maher, and PapayaMobile's Fernando
Pizarro.
Sponsored by Everyplay and PapayaMobile and also produced by Pocket
Gamer's Martine Paris, and staffed by a volunteer squad of gaming
professionals the mixer was the latest in a long line of Pocket Gamer
events in San Francisco.
And for our next trick
Indeed, next up is the APPNATION Conference, which touches down in
the city between 3-4 December. Pocket Gamer is an ofcial media partner
for the event, and you can attend for free with a full access conference
passes (a $495 value) when registering with the code AN5PGFC100 here.
At the conference, the Pocket Gamer Masters of Monetization Super
Session will feature the wisdom of:
Chris Akhavan, president of Publishing, Glu Mobile
Jill Schneiderman, VP Games, SGN
Vatsal Bhardwaj, general manager, Storm8
Becky Ann Hughes, VP marketing & product management, PlayFirst
Brett Orlanski, director of business development, WildTangent
Mickey Maher, VP business development, Applider
Martine Paris, US events editor, Pocket Gamer
Then, following days of outstanding programming, we'll be spinning into
hyperdrive with the wicked Pocket Gamer APPNATION Afterparty thanks
to lead sponsor Everyplay and recruiting sponsor PapayaMobile, who are
set to giveaway an awesome Go Pro Hero 3 Cam.
For details and to RSVP, click here.
Martine Paris
Tech reporter Martine Paris covers trends across mobile, games, AR VR,
wearables and IoT, the intersection of emerging tech, music, video and culture, and
how to get featured, funded and monetized. You can typically dnd her at shows
with a mic in her hand interviewing industry's leading voices. Follow her
@contentnow.
Get the latest mobile games news, interviews and in-depth analysis on
Twitter, Facebook, LinkedIn and our daily newsletter.
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