web.com small business mobile survey infographic

#1

PROVIDE BETTERSERVICE TO EXISTING

CUSTOMERS

ATTRACT MORE LOCAL CUSTOMERS

SOMEWHAT OR STRONGLY AGREED THAT “MOBILE MARKETING IS KEY TO MY SMALL BUSINESS

GROWTH IN THE NEXT 5 YEARS.”

SAW AN INCREASE IN NEW BUSINESS ACTIVITY DUE TO

THEIR MOBILE MARKETING

EFFORTS.

*http://www.marketingcharts.com/direct/1-in-5-smartphone-users-who-search-locally-make-online-purchase-21281

MADE A PURCHASE ONLINE

LOOKED UP THE BUSINESS ON A MAP

CALLED THE BUSINESS

1 IN 5 49%OVER HALF

Small Business Mobile Marketing survey brought to you by Web.com. Visit www.growsmartbusiness.com to download a full copy of the survey. Follow #smbmobile on Twitter for more info.

Mobile search leads to purchaseA QUARTER of U.S. smartphone Internet users who searched for local businesses on their phone made a purchase in-store

Is it costing them business?

According to Google*

ARE SMALL BUSINESSES READY FOR MOBILE?

WILL SPEND MORE MARKETINGDOLLARS ON MOBILE

COMPARED TO LAST YEAR64%

WILL SPEND THESAME AS LAST YEAR

WILL SPEND LESS3%

33%

OF SMALL BUSINESSESARE NOT CURRENTLY

PROMOTING THEIRBUSINESS THROUGH MOBILE SEARCH

61%

TOP 2 MOTIVATIONSTO INVEST IN A MOBILE PRESENCE

#1 #2

TIM

E AN

D RE

SOU

RCES

TOP 2 HURDLESIN LEVERAGING MOBILE MARKETING

BUDG

ET

#2#1

HAVE A WEBSITE

HAVE A MOBILE-FRIENDLY WEBSITE

HAVE A STAND-ALONE

MOBILE WEBSITE(LAYOUT DESIGNED FOR

MOBILE PHONE SPECIFICALLY)

14%26%60%

of those

< 100 EMPLOYEES

WE SURVEYED 500 SMALL BUSINESSOWNERS

84%

SMALL BUSINESS OWNERS HAVE LIMITED MARKETING RESOURCES: 64% ACT AS A ONE-PERSON MARKETING DEPARTMENT

12:00 PM

69%