we are social's guide to social, digital & mobile in indonesia (nov 2011)

INDONESIA�SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

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FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

SIMON.KEMP@WEARESOCIAL.SG �

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

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INDONESIA�

40,829,720 �

210,391,300 �MOBILE SUBSCRIBERS�

39,600,000 �INTERNET USERS�

237,556,363 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

89 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

17 %�

17 %�

URBAN�

43%� 57%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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REPORTS OF THE NUMBER OF INTERNET�USERS IN INDONESIA VARY GREATLY: �

84,748,000 � 39,600,000 �VS�

SALING SILANG � INTERNET WORLD STATS�

SOURCE: BUSINESS MEASUREMENT INTELLIGENCE, AS REPORTED IN SALING SILANG �

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MORE THAN�

HALF�OF INDONESIA’S INTERNET�USERS ARE YOUNGER THAN�

20 �SOURCE: NIELSEN�

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INTERNET USE IN INDONESIA�IS HEAVILY MALE-SKEWED �

SOURCE: COOLFOUNDERS / COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

64%� 36%�VS�

MALE � FEMALE �

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61% �PERCENTAGE OF INDONESIAN INTERNET�USAGE COMING FROM MOBILE DEVICES:�

SOURCE: NIELSEN DATA QUOTED IN THE JAKARTA POST�

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66%�PROPORTION OF DESKTOP INTERNET ACCESS �

IN INDONESIA COMING FROM INTERNET CAFÉS:�

SOURCE: NIELSEN�

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…BUT MORE INDONESIANS USE THE INTERNET�THAN LISTEN TO THE RADIO OR READ NEWSPAPERS�

>!

INTERNET PENETRATION IS ONLY 17% IN INDONESIA… �

SOURCE: YAHOO! AND TNS DATA QUOTED ON DAILYSOCIAL.NET�

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8 �INDONESIAN NETIZENS PREFER TO �STAY IN TOUCH VIA SOCIAL NETWORKS�

SOURCE: NIELSEN; REPRESENTS HABITS OF DIGITAL CONSUMERS AGED 15+ �

VS�OF INDONESIAN NETIZENS SEND PRIVATE MESSAGES �VIA SOCIAL NETWORKS �

71% �OF INDONESIAN NETIZENS�

USE EMAIL �

51%�

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89%�OF INDONESIAN INTERNET USERS�

VISIT SOCIAL MEDIA SITES�

SOURCE: COMSCORE �

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18-24:�41%�

13-17:�28%�

25-34:�21%�

35--44:�6%�

45-54:�2%�

55-64:�0%� 65+:�

2%�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

FACEBOOK DEMOGRAPHICS IN INDONESIA�

MALE:�60%�

FEMALE:�40%�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�

# � BRAND PAGE � LIKES� GROWTH �1 � SURFER GIRL � 1,970,681 � 2.10%�2 � CHOCOLATOS� 1,786,810 � 0.95%�3 � BLACKBERRY INDONESIA� 1,554,499 � 7.38%�4 � YAMAHA MOTOR INDONESIA� 1,325,865 � 1.98%�5 � AXE ID � 1,000,615 � 31.56%�6 � STARBUCKS INDONESIA� 620,796 � 0.35%�7 � XL RAME � 617,472 � 1.43%�8 � OAKLEY INDONESIA� 614,850 � 0.17%�9 � NIKE FOOTBALL INDONESIA� 364,634 � 0.88%�10 � TANGO WAFER RENYAH � 339,888 � 43.61%�

TOP FACEBOOK PAGES IN INDONESIA�

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1,293,131 �TWEETS PER DAY IN INDONESIA:�

SOURCE: SALING SILANG �

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15 �TWEETS EVERY �

SECOND �

THAT’S �

SOURCE: BASED ON DATA FROM SALING SILANG �

(! )!

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87%�OF INDONESIAN TWEETS�

COME FROM MOBILE DEVICES�

SOURCE: SALING SILANG �

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1,336,781 �FOLLOWERS ON TWITTER, MAKING HER THE �MOST-FOLLOWED PERSON LIVING IN ASIA�

INDONESIA’S SHERINA MUNAF -�A SINGER FROM JAKARTA - HAS �

SOURCE: BASED ON DATA FROM SOCIALBAKERS, ACCESSED NOVEMBER 2011 �

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51%�OF INDONESIAN WEB USERS STREAM OR �

DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH �

SOURCE: NIELSEN�

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860,000 �NUMBER OF LINKEDIN USERS IN INDONESIA:�

SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011 �

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312,000 �FOURSQUARE USERS IN INDONESIA:�

SOURCE: PENN OLSON�

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90%�OF INDONESIAN NETIZENS�USE PHOTO-SHARING SITES �

SOURCE: COMSCORE �

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5,270,658 �NUMBER OF BLOGS IN INDONESIA:�

SOURCE: SALING SILANG, JULY 2011 �

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89%�OF INDONESIA’S MOBILE INTERNET USERS�

ACCESS SOCIAL MEDIA SITES FROM THEIR PHONES�

SOURCE: YAHOO! APAC, AC CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

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MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

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SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�SIMON.KEMP@WEARESOCIAL.SG �

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�CAIYU.LAM@WEARESOCIAL.SG �HTTP://WEARESOCIAL.SG �