we are social's guide to social, digital and mobile in nepal dec 2011

NEPAL�SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

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FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

SIMON.KEMP@WEARESOCIAL.SG �

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

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NEPAL�

1,296,600 �

11,056,830 �MOBILE SUBSCRIBERS�

1,072,900 �INTERNET USERS�

26,620,809 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

4 %�

5 %�

42#%�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

4 %�

5 %�

URBAN�

17% � 83%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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11% �RECENT REPORTS SUGGEST INTERNET�

PENETRATION IN NEPAL HAS RISEN TO ALMOST�

SOURCE: MYREPUBLICA.COM �

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98%�OF NEPAL’S INTERNET USE COMES�

FROM MOBILE (GPRS) CONNECTIONS �

REPORTS INDICATE THAT�

SOURCE: MYREPUBLICA.COM �

we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

FACEBOOK DEMOGRAPHICS IN NEPAL �

MALE:�69%�

FEMALE:�31%�

18-24:�45%�

13-17:�18%�

25-34:�27%�

35--44:�7%�

45-54:�2%�

55-64:�1%�

65+:�1%�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�

# � BRAND PAGE � LIKES� GROWTH �1 � ACETRAVELS.COM � 137,204 � 5.04%�2 � NCELL � 111,442 � 7.36%�3 � EVEREST SKYDIVE � 2,865 � 1.61%�4 � EXPLORE HIMALAYA TRAVEL ADVENTURE � 1,686 � 1.69%�5 � KHAJURICO NEPAL � 38 � 0.00%�

TOP FACEBOOK PAGES IN NEPAL �

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MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

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SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�SIMON.KEMP@WEARESOCIAL.SG �

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�CAIYU.LAM@WEARESOCIAL.SG �HTTP://WEARESOCIAL.SG �