we are social's guide to social, digital and mobile in cambodia dec 2011
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CAMBODIA�SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
we are social�
we are social
FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
SIMON.KEMP@WEARESOCIAL.SG �
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
we are social�
CAMBODIA�
412,360 �
10,189,746 �MOBILE SUBSCRIBERS�
329,680 �INTERNET USERS�
13,395,682 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
2 %�
3 %�
76 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
2 %�
3 %�
URBAN�
20%� 80%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
HALF�OF CAMBODIA’S POPULATION�
IS BELOW THE AGE OF 20 �
MORE THAN�
SOURCE: PHNOM PENH DAILY �
we are social�
CAMBODIA IS A MOBILE NATION�
SOURCE: ITU.INT�
MOBILE PHONE PENETRATION�
FIXED LINE PHONE PENETRATION�
VS�76% � 3%�
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10 �OFFICIAL MOBILE NETWORK�OPERATORS IN CAMBODIA�
THERE ARE �
SOURCE: ITU.INT�
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3 SIM CARDS �AT THE SAME TIME ARE �COMMON IN CAMBODIA�
MOBILE PHONES THAT ACCEPT �
SOURCE: BBC �
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229 �INTERNET CAFÉS IN CAMBODIA�
THERE ARE �
SOURCE: ITU.INT �
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SOCIAL MEDIA USERS OUTNUMBER �INTERNET USERS IN CAMBODIA�
SOURCE: FACEBOOK REPORTED FIGURES, NOVEMBER 2011, AND INTERNET WORLD STATS, NOVEMBER 2011 �
VS�
FACEBOOK USERS �IN CAMBODIA�
412,360 � 329,680 �INTERNET USERS�
IN CAMBODIA�
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MALE:�62%�
FEMALE:�38%�
18-24:�49%�
13-17:�16%�
25-34:�27%�
35--44:�4%�
45-54:�1%�
65+:�1%�
55-64:�1%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
FACEBOOK DEMOGRAPHICS IN CAMBODIA�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � K TOP � 46,661 � 10.40%�2 � U.S. EMBASSY PHNOM PENH, CAMBODIA� 22,962 � 56.01%�3 � SWITCH AD & PRO� 225 � 0.00%�4 � HOMETOWN HOTEL � 26 � 0.00%�
TOP FACEBOOK PAGES IN CAMBODIA�
we are social�
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
we are social�
SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�SIMON.KEMP@WEARESOCIAL.SG �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�CAIYU.LAM@WEARESOCIAL.SG �HTTP://WEARESOCIAL.SG �
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