was it good for you too honey - ux getting it wrong

Was it Good for You Too Honey - UX Getting it Wrong

Gary Barber

Was it Good for You too Honey - UX Getting it Wrong

• I Make Web Sites Usable.

• Perform Information Architecture magic.

• Do that Usability and Accessibility stuff.

• Go out and improve site’s UX.

About Me

Things always fail, despite best intentions

Was it Good for You too Honey - UX Getting it Wrong

Simon and Maria - an average couple

Was it Good for You too Honey - UX Getting it Wrong

They experience the world around them

Was it Good for You too Honey - UX Getting it Wrong

They experience the world around them

Was it Good for You too Honey - UX Getting it Wrong

They experience the world around them

Was it Good for You too Honey - UX Getting it Wrong

So why should the Web be any different

Was it Good for You too Honey - UX Getting it Wrong

So why should the Web be any different

Was it Good for You too Honey - UX Getting it Wrong

Back to Simon and Maria

Was it Good for You too Honey - UX Getting it Wrong

They use Multi-Functional Tools

Was it Good for You too Honey - UX Getting it Wrong

Still they use Uni Functional Tools.

Was it Good for You too Honey - UX Getting it Wrong

Slices well …

Was it Good for You too Honey - UX Getting it Wrong

Good for Bears Too!

Was it Good for You too Honey - UX Getting it Wrong

Leatherman vs a Bear…

Was it Good for You too Honey - UX Getting it Wrong

Not Much Good on Locks….

Was it Good for You too Honey - UX Getting it Wrong

Good on Locks…

Was it Good for You too Honey - UX Getting it Wrong

Good on Locks…

And for “Shopping”

Was it Good for You too Honey - UX Getting it Wrong

A Single Function Tool does the job well

Was it Good for You too Honey - UX Getting it Wrong

So why should the Web be any different

Was it Good for You too Honey - UX Getting it Wrong

KIS

Was it Good for You too Honey - UX Getting it Wrong

No More Coffee Making Word Processors

Was it Good for You too Honey - UX Getting it Wrong

What is the Core Functionality

Was it Good for You too Honey - UX Getting it Wrong

What is the Focus of the Application or Site

Was it Good for You too Honey - UX Getting it Wrong

No Love for Forms

Was it Good for You too Honey - UX Getting it Wrong

We all HATE Forms in the real world

Was it Good for You too Honey - UX Getting it Wrong

… and on the Web

Was it Good for You too Honey - UX Getting it Wrong

Why?

Was it Good for You too Honey - UX Getting it Wrong

A Form is naturally made of Sections

Was it Good for You too Honey - UX Getting it Wrong

Best thing you can do is Segment it

Was it Good for You too Honey - UX Getting it Wrong

Was it Good for You too Honey - UX Getting it Wrong

How Many Segments on the Amazon Shopping Cart?

Was it Good for You too Honey - UX Getting it Wrong

DOESNʼT MATTER

Was it Good for You too Honey - UX Getting it Wrong

Was it Good for You too Honey - UX Getting it Wrong

Killing for Candy

Was it Good for You too Honey - UX Getting it Wrong

Use Candy or Not

Was it Good for You too Honey - UX Getting it Wrong

Use Candy or Not

Was it Good for You too Honey - UX Getting it Wrong

We all love to be Rewarded

Was it Good for You too Honey - UX Getting it Wrong

We all love to be Rewarded

Was it Good for You too Honey - UX Getting it Wrong

We all love to be Rewarded

Was it Good for You too Honey - UX Getting it Wrong

Talk Nicely and Make Sense

Was it Good for You too Honey - UX Getting it Wrong

Back to the Future

Was it Good for You too Honey - UX Getting it Wrong

...Or Maybe Not

Was it Good for You too Honey - UX Getting it Wrong

Hide and Seek

Was it Good for You too Honey - UX Getting it Wrong

Hide and Seek

Was it Good for You too Honey - UX Getting it Wrong

Hide and Seek

Was it Good for You too Honey - UX Getting it Wrong

Hide and Seek

Was it Good for You too Honey - UX Getting it Wrong

Hide and Seek

Was it Good for You too Honey - UX Getting it Wrong

Yes It’s Confusing

Was it Good for You too Honey - UX Getting it Wrong

AIDA

Was it Good for You too Honey - UX Getting it Wrong

Attention

Was it Good for You too Honey - UX Getting it Wrong

Interest

Was it Good for You too Honey - UX Getting it Wrong

Desire

Was it Good for You too Honey - UX Getting it Wrong

Action

Was it Good for You too Honey - UX Getting it Wrong

Gutenberg Rule

Was it Good for You too Honey - UX Getting it Wrong

Your Application Needs To Be a Good Experience

Was it Good for You too Honey - UX Getting it Wrong

...or else you are just a Roadblock.

Was it Good for You too Honey - UX Getting it Wrong

Streamline

Was it Good for You too Honey - UX Getting it Wrong

Streamline

Segment

Was it Good for You too Honey - UX Getting it Wrong

Streamline

Segment

Simplify

Was it Good for You too Honey - UX Getting it Wrong

Was it Good for You too Honey - UX Getting it Wrong

Thank YouGary Barberradharc.com.aumanwithnoblog.comweb@radharc.com.au

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