using social media design your dream practice april 2014

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Design your Dream Practice

Using Social Media Allissa Haines!April 23, 2014

why be online?

❖ Online marketing = word of mouth!

❖ Your clients are there!

❖ Email is non-intrusive, convenient and affordable!

❖ Social media is a megaphone

control your reputation

❖ You’re already there

the digital handshake

❖ Your online presence is your first impression

components of online presence

❖ Website!

❖ Email marketing!

❖ Social media

what’s the point of social?

❖ connecting with the community you want to serve!

❖ educate!

❖ be useful!

❖ be personal

social media options

❖ Google +!

❖ more males!

❖ technical backgrounds: engineers, IT professionals, designers, photographers, and teachers.!

❖ varied, news and ideas! !

integrates with google places (map locations)

social media options

❖ LinkedIn!

❖ Slightly more male!

❖ Consistently older, better educated, and more highly paid than users of any other network!

❖ More structured and formal!

LinkedIn has 2x the growth of facebook & twitter

social media options

❖ Pinterest!

❖ More female, higher income.!

❖ Image-based, ideas more than news!

❖ Sharing recipes, decorating ideas, fitness

social media options

❖ Twitter!

❖ slightly more females!

❖ varied, news and ideas!

❖ fast!

❖ useful

social media options

❖ Facebook!

❖ slightly more female, 60% of user are over 35 years old!

❖ casual!

❖ varied, news and ideas!

❖ more & more small businesses have pages

facebook❖ profile are for people

facebook❖ pages are for businesses

facebook

❖ interacting AS your page!

❖ interacting with other businesses!

(demo!)

putting it together

✤ being a resource!

✤ sharing others’ content!

✤ seek first to CONNECT

Resources

!

❖ Resource list here: http://goo.gl/ZJwLhS

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