dream catalog - innovation in practice

DREAM CATALOG

Roniqua Jeffries

Rafael Rangel

Kyrsten Sanderson

Scott Schuster

Emily Piercey

01 Mission Statement

02 Innovations

03 Big Picture

INNOVATION TEAM

We reveal stories about freedom’s heroes,

from the era of the Underground Railroad to contemporary times,

challenging and inspiring everyone to take courageous steps for freedom today.

Confidential Material 2012

Each innovation in the dream catalog was

centered and inspired by the mission statement of the Freedom Center.

We hope that these innovations inspire visitors to take courageous steps to freedom.


Quick! Hide! The Lights Out experience leads kids through an Underground Railroad “safe house” exhibit which truly places kids in the 19th century. This interactive exhibition makes them empathize what it would be like to escape to freedom. This is a two part exhibit which begins in the movie theatre and moves to a model Underground Railroad “safe house”. Did you hear those knocks at the door? Where will you hide?

SIT TOOL: DIVISION

BENEFITS• Heightens awareness and creates an emotional experience • Hands on learning experience• Promotion of creativity and imagination• Proven high information retention with interactive exhibits

CHALLENGES• Operating costs of having staff at the experience• Initial investment cost of building the exhibit

MOVIE ACTORS COME TO LIFE TO RECREATE ESCAPE

INTRO MOVIE

DISCUSSION TRAVEL TO “SAFE HOUSE”

INTERACTIVEEXHIBITION

ARRIVE AT “SAFE HOUSE”


Follow the Flame: The Midnight Decision is a day-long scavenger hunt to Freedom! The adventure leads participants’ to safe houses and historic monuments in Cincinnati. After teams register at the Freedom Center they will collect tokens at each location they visit along their way. Upon returning to the Freedom Center with all the tokens visitors will enjoy free food and admission to the museum.

The weeks prior to the event crates are scattered around the city with little pieces of paper posing different questions from The Midnight Decision Story inside. Next, billboards advertising the website and follow @the Flame on Twitter are posted. Last, brightly colored flames are scattered around the city with a sign reading “Will you find freedom?”

SIT TOOL: SUBTRACTION

BENEFITS• Unconventional form of marketing designed to generate excitement and positive word-of-

mouth, raise awareness and increase attendance • Portable ideas that can be taken into the community• Creates shareable material for social media and word-of-mouth marketing

CHALLENGES• Advertising expenses associated with raising awareness• Getting permission to use former “safe houses”• Staff to man each location

FREEDOM CENTER

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Harriet Beecher Stowe House John Rankin House

Samuel and Sally Wilson House

James and Sophia Clemens Farmstead

John P. Parker House


Each of us plays a role in preserving freedom in our own lives and the lives of those around us. It is the everyday heroes that make the biggest impact on the world. How will you make an impact? The Everyday Heroes Wall will feature photos of freedom fighters from near and far and their inspirational biographies. Guests will be able to video themselves and tell stories of times when they have stood up for freedom. The videos will play throughout the Freedom Center; a call to action for all Freedom Center guests to become heroes.

SIT TOOL: TASK UNIFICATION

BENEFITS• A feeling of empowerment and a call to action for visitors• Interactive exhibit that educates on the mission of the Freedom Center• The area is also rentable space and will be an encouraging environment for

potential event participants• Creates shareable material for social media and word-of-mouth marketing

CHALLENGES• Will require changes to current exhibit as well as investment in technology

and processes• May need supervision of area in order to prevent misuse of technology

EVERYDAY HEROES

LOCALLY | NATIONALLY | INTERNATIONALLY


Take some time to reflect on your experience at the Freedom Center. This multi-sensory experience will allow you to reflect through an outlet that personally suits you. After entering the dimly lit, serene room; try mediating while standing on words of freedom or sitting on boxes used as sleeping quarters for restavecs in Haiti. After your reflection, write what holds you back from full freedom and drop it in the water to see the words melt away.

SIT TOOL: ATTRIBUTE DEPENDENCY

BENEFITS• A tactile experience that will be memorable for people once they leave the museum

• A reflection of freedom and the core mission of the Freedom Center• Will be an exhibit for both children and adults

CHALLENGES• Finding the most beneficial placement of the room• Will require investment in additional materials to create environments for reflection• May be more beneficial to adults than children

REFLECTION POINT

I can’t ful ly express how I feel


Ticket

FREEDOM CENTER

Despite the fact that slavery is illegal, modern day slavery

thrives in many parts of India. There are millions of bonded

labor slaves in the sub-continent. Most of these are Dalits

— people of the so-called “untouchable” caste — who are

saddled with bogus debts they can never work off.

ABANI

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The Freedom Center admission ticket is not your typical ticket; it becomes your identity as you travel through the museum. The admission ticket contains a biography of a historical or contemporary figure struggling to find freedom. You carry this ticket with you as you move through the museum. When you leave, you scan the ticket to discover if you pass onto freedom or remain un-free.

SIT TOOL: TASK UNIFICATION

BENEFITS• Visitors gain a better understanding that the museum covers historical and

contemporary issues• Creates an immediate connection to the museum concept• Ticket becomes a souvenir • Visitors may be more compelled to donate

CHALLENGES• May be difficult to create accurate stories• Increase in printing cost of tickets• Visitors may not like the idea of leaving un-free, particularly children


We could use a helping hand. Our interactive donation box begins with a brief video of how your contribution will help the Freedom Center implement it’s mission. Make a contribution to the Freedom Center and see the chain unlock as we become closer to taking courageous steps to freedom. Scan the imprint of your hand and input your name to become part of the mosaic of donors. The Helping Hands will be projected outside of our building.

SIT TOOL: ATTRIBUTE DEPENDENCY

BENEFITS• Helps Visitors feel as part of museum and cause by being part of exhibit• Raises awareness towards Freedom Center to those outside building• Donors are able to get something back for having made a donation• Visitors may be more inclined to donate

CHALLENGES• Requires technological implementations for reflection of hands• Technology for hand scanner and video screen would be costly

CAUSE VIDEO

SCAN HAND


DONATION

Stimulate Demand non-category users

competitive loyal users

loyal users

multi-brand users

Acquisition Retention

Steal Share

Lights Out

Follow the Flame

Everyday Heroes Wall

Reflection Points

Free or Un-free?

Helping Hands

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DREAM CATALOG

dream catalog - innovation in practice

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