using social media design your dream practice april 2014
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Design your Dream Practice
Using Social Media Allissa Haines!April 23, 2014
why be online?
❖ Online marketing = word of mouth!
❖ Your clients are there!
❖ Email is non-intrusive, convenient and affordable!
❖ Social media is a megaphone
control your reputation
❖ You’re already there
the digital handshake
❖ Your online presence is your first impression
components of online presence
❖ Website!
❖ Email marketing!
❖ Social media
what’s the point of social?
❖ connecting with the community you want to serve!
❖ educate!
❖ be useful!
❖ be personal
social media options
❖ Google +!
❖ more males!
❖ technical backgrounds: engineers, IT professionals, designers, photographers, and teachers.!
❖ varied, news and ideas! !
integrates with google places (map locations)
social media options
❖ LinkedIn!
❖ Slightly more male!
❖ Consistently older, better educated, and more highly paid than users of any other network!
❖ More structured and formal!
LinkedIn has 2x the growth of facebook & twitter
social media options
❖ Pinterest!
❖ More female, higher income.!
❖ Image-based, ideas more than news!
❖ Sharing recipes, decorating ideas, fitness
social media options
❖ Twitter!
❖ slightly more females!
❖ varied, news and ideas!
❖ fast!
❖ useful
social media options
❖ Facebook!
❖ slightly more female, 60% of user are over 35 years old!
❖ casual!
❖ varied, news and ideas!
❖ more & more small businesses have pages
facebook❖ profile are for people
facebook❖ pages are for businesses
❖ interacting AS your page!
❖ interacting with other businesses!
(demo!)
putting it together
✤ being a resource!
✤ sharing others’ content!
✤ seek first to CONNECT
