using pinterest to grow your business
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Using Pinterest toGrow Your Business
Ken Partain
Pinterest for Business
About Pinterest
Establishing Your Company Presence
Optimizing Your Profile, Boards and Pins
Amplifying Your Message
Analyze and Refine
What is Pinterest?
It's a virtual pinboard
Allows users to visually share and discover new interests by pinning images and videos
#3 Social Network behind Facebook and Twitter
Grew 155% from December 2011 to January 2012 and still growing
Fastest Social Media site to 10,000,000 users
About Pinterest
Demographics
21M Unique Users 82% Female - 19% Male
83% Income greater than $50k
61% Have some college
64% Age 35 and over
16:40 Minutes per visit
http://mashable.com/2012/03/09/social-media-demographics/
About Pinterest
A Few Terms You Should Know
Pins an image or video shared on Pinterest
Pinboard a set of theme-based Pins
Pinning the act of sharing content on Pinterest
Repin reposting someone else's pin
About Pinterest
What Users Want
Users of Pinterest are looking to share and repin creative ideas and advice
High quality images and videos
Establish Your Company Presence
The Differences
New Terms of Service
Specify Business Name
Marketing Specific Educational Materials
Access to New Features
Establish Your Company Presence
Create Your Account
business.pinterest.com
Establish Your Company Presence
Some Things to Consider
To Convert or Create New Account?Do you already have an account?Do you already have a lot of followers?Does your current account use your business name?Does your current account have lots of business or personal pins and boards?
Establish Your Company Presence
Create Your Account
Optimize Your Company Profile
Establish Your Company Presence
Optimize Your Company Profile
Choose Profile Name
Select an appropriate username / url
Write a compelling description (200 Characters)
Upload your logo (Recommended size 600 x 600px)
Include your website and link Twitter and Facebook
Establish Your Company Presence
Create Your Account
Optimize Your Company Profile
Create and Optimize Pinboards
Establish Your Company Presence
Create Your Account
Optimize Your Company Profile
Create and Optimize Pinboards
Start Pinning
Finding Items to Pin
Browse Your Friends Pins
Browse by Topic
Search Pinterest
Establish Your Company Presence
Create Your Account
Optimize Your Profile
Create and Optimize Pinboards
Start Pinning
Optimize Your Pins
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Recent Additions
Group Boards
Allow others to post to your boardsInvite friends and followersInvite by email
Secret Boards
You can have up to 3Plan EventsWork on a Project
Make it Easy for Others to Follow and Pin
Amplifying Your Message
Pin great images and videos
Pin one item per category per hour
Pin 5-7am and 5-7pm for the most exposure
Encourage followers to like, comment and repin
Invite followers to collaborate on certain boards
Pinterest Guidelines
Be Respectful
Be Authentic
Link to Original Source
Report Objectionable Content
Analyze and Refine
Track Metrics That Matter
Pinterest http://pinterest.com/source/yourdomain.com
Pinreach http://www.pinreach.com
Google Analytics
Connect with Us:
Ken Partain On Pinterest: http://pinterest.com/kenpartain
DiscoverRoundRock on Pinterest: http://pinterest.com/discvrroundrock
By email: kenpartain@wemakemarketingeasy.com
On Twitter: http://twitter.com/kenpartain
On Facebook: http://www.facebook.com/IPGSearchMarketing
On LinkedIn: http://www.linkedin/in/kenpartain
On Google+: http://EZ.com/IPGGooglePlus
Thank you!
Ken Partainkenpartain@wemakemarketingeasy.com
512-651-2963
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