using pinterest for sharing collections (dani fazio)
DESCRIPTION
This PowerPoint presentation was designed for the Spring 2014 New England Archivists Conference on March 22, 2014. This presentation walks you through the Who-What-When-Where-Why-and-How of using Pinterest to share archival and museum collections, and offers Do's and Don't's and Tips and Tricks. This is not a how-to guide for setting up a Pinterest account. Some prior knowledge of Pinterest may be required. ©Maine Historical SocietyTRANSCRIPT
USING
TO SHARE COLLECTIONS
DANI FAZIOCREATIVE MANAGER, MAINE HISTORICAL SOCIETY
WHAT IS ?Pinterest is a visual discovery tool.
Pinterest is the fastest growing social media platform.
“Pinterest users can upload, save, sort and manage images, known as pins, and other media content (e.g. videos) through collections known as pinboards.” - Warner Spencer, Melanie (August 11, 2011). "Pinning: These are a few of my favorite things". Hearst Communications.
“Pinterest is a tool for collecting and organizing the things that inspire you…
“No matter what you’re interested in, there’s a place for it here…”- about.pinterest.com
STARTING OUTTake the time… o Set up a Business Accounto Include your organization’s logoo Don’t use personal information…organization info only!
Think sustainability… o Who will maintain the site?o How often can you pin? o Short-term and long-term goals?
WHAT SHOULD IT LOOK LIKE? banners
WHAT SHOULD IT LOOK LIKE? banners
WHO, WHAT, WHEN, WHERE, WHY, HOW?
WHO: Existing audience, new audience & organization staff WHAT: A social media platform that will help you provide public access
to your collections WHEN: You can start anytime, but use a plan. Only begin using
Pinterest when you can dedicate time to maintaining it. WHERE: Pinterest is a web platform, so you can work on it virtually
anywhere. Pinterest users are global. WHY: Your organization has fantastic collections. Share them with the
world! Generate dialogue about your collections, direct traffic to your websites, and collaborate with others.
HOW: Make a plan, choose staff/volunteers, set up your account, maintain the site, and follow these do’s and don’t, tip’s and tricks!
MUSEUMS ON
One surprising industry that has jumped on the
[Pinterest] bandwagon is that of museums. Several
of these venerable cultural institutions have proven
themselves masters of Pinterest’s social media
world. Museums of all kinds and sizes have created
profiles, and they're finding creative ways to bring
their programs to an online audience.
• See 8 Museums to Follow on Pinterest
DANI’S DOS AND DON’TS
DO Use strong imagery Use humor (but good
grammar) Make a pinning plan Link your Pinterest page to
your other social media platforms; make a Pinterest announcement in your newsletter
Follow lots of other organizations
DON’Tx Use boring images
x Use overly complex language
x Pin willy-nilly
x Flood the pinboards
(i.e. pinning a lot of material all at one time)
x Keep your Pinterest page a secret!
DANI’S DOS AND DON’TS
DO Be copyright savvy;
share only what you have rights to
Share low-res, watermarked images
Include website links to the material, collection information, and/or object IDs
DON’Tx Use images you don’t have permission to share publicly
x Use high-res, non-watermarked images that will be easy to steal
x Share sensitive or offensive material
x Repin material without knowing the source
Government agency? Using Pinterest for Government Use. Click on the Powerpoint for The National Archives on Pinterest.
DANI’S DOS AND DON’TS
DO Make several pinboards to
organize your pins Have boards that appeal to
different audiences Use tags and language to
generate search results Spy on your neighbors
(e.g., check out what other organizations are pinning, how they are organizing. Keep up with trends from those in your field.)
DON’Tx Pin without a destination (board)
x Have pinboards titles that only reflect your collections (e.g., The Weston Collection Board)
x Pin without any information or searchable terms
x Get overwhelmed; take a break when needed.
DANI’S DOS AND DON’TS
DO Search for pins with your
organization’s name or identifiers—comment or encourage folks to follow you
Thank people who re-pin your pins, use their @name
“Like” pins from other organizations and users, follow them
Tell your staff about Pinterest; encourage them to share collection material worth pinning!
Track your website metrics and see how Pinterest is referring traffic to your site
DANI’S DOS AND DON’TS
DO Use Pinterest to share
products that you sell. Include links and include a price in the description
Play to your strengths! Curate your material in a way that reflects your mission and values
Revisit your initial Pinterest plan: is it working? Make changes if needed.
Search the web for more tips and tricks
Reach out for help when needed
BOARD TIPS & TRICKSCREATE BOARDS THAT FOLLOW THE TRENDS
The top 10 most popular categories are listed below:
Home (17.2%)Arts and Crafts (12.4%)Style/Fashion (11.7%)Food (10.5%)Inspiration/Education (9.0%)Holidays/Seasonal (3.9%)Humor (2.1%)Products (2.1%)Travel (1.9%)Kids (1.8%)
Use an eye-catching image as the board cover…Remember, Pinterest is entirely image-focused!
Don’t create too many or too few boards… See what your peers are doing.
Commit to a new board only when you have enough material to fill it.
BOARD EXAMPLES: MAINE HISTORICAL SOCIETY
Showcasing the many faces of MHS
BOARD EXAMPLES
Maine Historical Society
Deerfield Area Historical Society
Contemporary Jewish Museum
U.S. National Archives Harvard Art Museums
THANK YOU!
Dani Fazio, Creative ManagerMaine Historical SocietyPortland, Mainewww.MaineHistory.org
Follow us on Pinterest, Facebook, TwitterSign up for our e-Connection
ORIGINALLY PRESENTED AT THE NEW ENGLAND ARCHIVISTS CONFERENCE, MARCH 22, 2014
Find this PowerPoint on slideshare.net
HELPFUL RESOURCES http://www.amyporterfield.com/2012/06/the-10-commandments-o
f-using-pinterest-for-business/
http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-Guide-to-Mastering-Pinterest-for-Marketing.aspx
http://mashable.com/2011/12/26/pinterest-beginners-guide/ http://blog.rjmetrics.com/2012/03/12/new-pinterest-data-whats-ev
eryone-pinning-about/#.UoUmDpRgZYg
http://mashable.com/2014/02/06/pinterest-artificial-pinners/ http://mashable.com/2014/01/29/pinterest-museums/ http://www.pinterest.com/nolandhoshino/nonprofits-on-pinterest/ http://posterityproject.blogspot.com/2012/02/archives-interest-in-
pinterest.html