grow your business using pinterest
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Pinterest For Businesses
Presented by:Global Bend@globalbendhttp://www.globalbend.com
A VIRTUAL PINBOARD
“Our goal is to connect everyone in the world through the ‘things’ they find interesting.”
› Pinterest lets you “organize and share all the beautiful things you find on the web.”
› People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
› Users can browse pinboards created by other people — a great way to discover new things and get inspiration from people with the same interests.
HISTORY: Contrary to popular belief, Pinterest was not an overnight success. It took four years for the site to take off.
Late 2009› Ben Silbermann, an ex-Google employee, launches Pinterest with some friends.
Beginning of 2011› Silbermann hires designer Evan Sharp, taking him away from Facebook.
March 2011› Pinterest launches iPhone app
August 2011› Time magazine lists Pinterest in its “50 Best Web-sites of 2011” article
Photo credit: Business Insider
HISTORY: December 2011› Pinterest becomes one of the top 10 largest social
network services, according to Hitwise data, with 11 million total visits per week
January 2012› Study names Pinterest as top traffic driver
for retailers› TechCrunch names Pinterest as “Best Startup
of 2011”
February 2012› Pinterest hits 10 million U.S. monthly unique visitors
March 2012› Pinterest becomes the third largest social network
in the U.S., just next to Facebook and Twitter, sur-passing Linkedin and Tagged.
Photo credit: Business Insider
HISTORY:
August 2012 › Pinterest removes invite-only status
October 2012› Pinterest allows users to verify their websites
November 2012› Pinterest introduces “secret boards”› The site launches business pages
Photo credit: Business Insider
BENEFITS FOR BUSINESSES
› Visual: An opportunity to be visual, a huge part of any content strategy› Visibility: Be found in the third largest social network› Corporate culture: Another way to showcase your employees and your
company’s values› Market research: Get to know potential customers and journalists — and
understand what inspires them (or what they want) › Get inspiration: View other users’ pins to get marketing and business ideas
BEST PRACTICES
1. Set your account properly › Make it easy for people to find you by completing your profile › Select a username that’s consistent with your other social profiles › Connect your Twitter and Facebook accounts
BEST PRACTICES
2. Set up your initial boards. › Think about what your ideal customers might pin › Use descriptive keywords for your board title and description › Add a category
BEST PRACTICES
3. Review the Pinterest etiquette. › Be respectful in your comments and pins › Be authentic › Credit your sources
BEST PRACTICES
4. Start pinning. › Install the “Pin It” bookmarklet to your browser › Pin your own stuff, but also pin others’ images and videos › Edit your board’s cover photos
BEST PRACTICES
5. Pin interesting stuff. › Educate - pin infographics, charts, etc. › Pin images related to your brand and your customers › Show the people behind your brand
BEST PRACTICES
6. Create ‘pinnable’ content. › Invest in high-quality photos and videos › Use at least one image for blog posts and other website content › Try pinning your images to see how ‘pinnable’ they are
BEST PRACTICES
7. Verify your Pinterest account. › Adds authority to your account by letting you verify that you own
the website on your Pinterest profile › Go to the “Settings” page and click the “Verify Website” button
BEST PRACTICES
8. When appropriate, add your product’s price. › Product prices are added as a badge to pins
BEST PRACTICES
9. Engage! › Comment on, re-pin, and like other people’s pins › Check who is pinning your website’s content — and thank them:
http://pinterest.com/source/YourWebsite.com/ › Spread out your pins throughout the day
BEST PRACTICES
10. Follow great examples. › Follow brands such as Etsy, Mashable and Pinterest › Check Pinterest’s case studies
BEST PRACTICES
11. Grow your Pinterest audience. › Add the Pinterest widget on your website › Include a Pinterest button on your email newsletters › Cross-promote on Twitter, Facebook, etc.
About Global BendBased in Vancouver, Global Bend provides digital marketing solutions for small and medium sized enterprises looking to grow their online pres-ence. We drive traffic to our clients through media giants like Google, Facebook, MSN and Twitter and maintain a strong focus on converting that traffic into business for you.
Proudly Canadian owned and operated, Global Bend leads through inno-vation while being true to its geographical roots. Committed to deliver-ing a unique digital experience to our customers, Global Bend focuses on real-time customer interaction with top-quality topical content.
For more information:Contact us at (778) 870-2276 or email us at [email protected]://www.globalbend.com