The world of butter according to….

#socialethnography

There is a lot of user generated content around butter…

…which we can draw insight from this content to see what

people are posting around a category or brand…

…this insight can then be used for understanding consumers, building

strategies, content generation, conversation planners, identifying

category trends, or simply brainstorming…

So what is this

content?

So what other things do people who post about butter like?

Let’s have a look…

For more information, contact:

Graeme Ford

graeme.ford@thesocialpartners.com

@graemeford