updated algorithm of google with seo details
Post on 08-May-2015
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AGENDAAGENDA
Updates of GoogleUpdates of Google
CaffeineCaffeine PandaPanda PenguinPenguin ZebraZebra HummingbirdHummingbird
CaffeineCaffeine
Rel-Canonical Tag Rel-Canonical Tag —— February 2009 February 2009
Google announced a new link element to clean up duplicate urls on sites.
Caffeine Caffeine —— August 2009 August 2009
Speed: How fast can the new search engine load results?Accuracy: Which set of results is more accurate to the
search term? ””Temporal Relevancy: Is one version of search better at
capturing breaking news? Index Size: Is it really more comprehensive than the last
version of Google? results
PandaPandaPanda/Farmer – February 23, 2011
Update & Affect 12% in Search Results (Content Farm) EMD Update – September 27, 2012 Reduce Low Quality “exact match” domains in search
results. (10%)
PenguinPenguinPenguin - April 24, 2012 (impacting ~3.1% of search
queries)Avoid the following techniques:Avoid the following techniques:DuplicasyHidden Text or LinksKeyword StuffingDoorway Pages
Penguin - May 26, 2012 (impacting less than 0.1%)Penguin - October 5, 2012 (impacting ~0.3% of queries)Penguin - May 22, 2013 (impacting 2.3% of English
queries)
Panda v/s PenguinPanda v/s Penguin
Zebra Zebra Panda hit on-site elements. Penguin mainly focused on
off-site issues. Zebra is going to town on social Too many retweets with keywords included around a
link (spammy)Facebook updates with too many shares from people not
in your industryAny Google+ shares as this will look spammy (Google+
is a graveyard right, so any activity looks suspicious?!) Owning a Pinterest page - brands only use these for SEO
benefit no?
HummingbirdHummingbirdSearch algorithm that Google is using,
one that Google says should return better results.
Why is CalledWhy is Called HummingbirdHummingbird
Google told us the name being come from being “precise and fast”
Example - “What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.
Hummingbird - better answer of the long tail queries.
How to Optimize New Google How to Optimize New Google AlgorithmAlgorithm
Some suggestion to increase ranking-Target longer keywords and write up detail
information on it.Most specifically target questions which are
asked on Google search and try to answer then in your posts.
Social presence is still needed alongside better page rank and domain authority.
Google - Daily Change ReportGoogle - Daily Change Report
http://www.mozcast.com/
Google TrendsGoogle Trends
Created by Created by Raj & Vikram Raj & Vikram
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